Pharmaceutical Advertising in Europe & The United States
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This 30 page report discusses the similarities and differences of pharmaceutical advertising in the U. S. and Europe. Other advertising issues of importance to the drug industry - cost of advertising, regulatory constraints, advertising ROI, consumer perception - are also examined. The current health care system and its interaction with pharmaceutical companies, as well as the future of the pharmaceutical industry are reviewed. Bibliography lists 33 sources.
Filename: Pharmacy.wps

Philip Morris And Court Cases
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A 5 page paper. Tobacco companies are facing numerous lawsuits from individuals and families of persons who have died due to a tobacco-related disease. They are also in the process of making payments awarded to 46 states in 1998. This paper reports on some of the cases Philip Morris is facing. It also discusses the proposed change in the company's name and the tactics behind this change. Bibliography lists 7 sources.
Filename: PGphlmr.rtf

Philip Morris to Youth: "To Smoke or Not to Smoke"
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5 pages in length. This hard-hitting paper examines the ad campaign by Philip Morris to discourage teens from smoking. But is that what the campaign is really about? Discussion includes the use of logos, pathos and ethos, descriptions of the commercials in questions, as well as their underlying meaning. Bibliography lists 5 sources.
Filename: JGAcigrt.wps

Plato, Music And Advertising
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This 11 page paper provides a comparison of Plato's theory of music utilization and the use of music in advertising. Bibliography lists 11 sources.
Filename: KTmuspto.wps

POLITICS AND SOCIAL REFORM: CHINA VERSUS AMERICA
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This 3 page paper summarizes three essays by Becker, Drucker, and Schlosser on the use of propaganda by China and the United States to manipulate the general public. Contrast and comparison. Bibliography lists 3 sources.
Filename: MBmao.rtf

Postwar Years: Consumer Feminization
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12 pages in length. In the postwar years, there was a huge boom in the consumption of mass produced goods for the home heavily promoted by the manufacturing industries through a combination of advertising increased attention paid to the aesthetic stylization and display of commodities. Since the main purchasers of these goods were women, the design of consumer items became increasingly feminized. Examining the work of several 1950s designers and analyzing the extent to which their work was influenced by feminization of taste, finds the female affect was felt in myriad industries. Bibliography lists 18 sources.
Filename: TLC1950s.rtf

Potential Reasons For The Misallocation Of Marketing Resources
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For a company to maximize its revenue it is important that it can allocate its' marketing resources in an effective manner. This 3 page paper looks at the reasons why a misallocation may take place using the case of Samsung as an example to illustrate the way this misallocation can take place. The bibliography cites 2 sources.
Filename: TEmisallo.rtf

Predicting the Advertising Budget for Blues, Inc.
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This 3 page paper uses various statistical methods to predict an advertising budget for Blues, Inc., a company that sells denim wear. Bibliography lists 1 source.
Filename: HVBluBud.rtf

Print Advertising
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(5 pp) We see so much advertising that we tend to become either jaded about the advertising process, or we only notice those ads that we feel are striking and well done. The ad chosen for discussion is a TWA airlines ad in the November 27, 2000 issue of Newsweek (page 69). The qualities of print advertising will be examined, as well as the "bottom line" of the selling "pitch." Bibliography lists 5 sources.
Filename: BBprintA.doc

Proctor & Gamble Case Study : Rumors Of Satanism
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A 6 page paper. In the early 1980s, rumor began floating that Proctor & Gamble's Trademark represents the devil and Satanism. The Trademark was designed in the mid-1800s; it includes 13 stars and a bearded man-in-the-moon. The writer explains what the Trademark really represents and relates the company tried to modify the depiction in the early days only to have drastic results. The paper also discusses the revival of these absurd rumors in the mid-1990s and what the company did. The paper then goes on to discuss integrated marketing communication approaches and how P&G could use these tools to mitigate the negative impact each time these rumors surface. Bibliography lists 9 sources.
Filename: PGpgrmr.rtf

Product Packaging
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This 5 page paper explores the effect of product packaging in the behavior of consumers. Bibliography lists 7 sources.
Filename: KTprdpkg.wps

Product Placement
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A 3 page research paper/essay that addresses product placement in films or sitcoms. Companies spend millions of their advertising dollars in order for their products to be seen in films and television shows. AOL, for example, reportedly spent between $3 and $6 million to be featured as the online email provider in You’ve Got Mail (Giovani, 1999). This huge sum and the practice of product placement in general bring up several questions, such as whether or not this is an effective way for businesses to spend their advertising dollars. Additionally, there is also the question as to how product placement should be viewed from an artistic standpoint. Bibliography lists 3 sources.
Filename: khpropl2.rtf

Product Placement /CDC summation
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A 5 page research paper that consists of two parts. The first part consists of a 4 page analysis of 3 articles on product placement in film and television. Product placement refers to the use of a commercial product by a character in a television show or feature film. This examination looks specifically at how this subject is approached within the context of three articles. Each article is briefly analyzed. This demonstrates how each author addressed the same subject, but from different angles, using different methods of investigation. Then the articles are collectively summarized, which demonstrates how they contribute to an overall understanding of product placement. The second part of the paper consists of short 1 page summation of an article on physical activity from the CDC. Bibliography lists 4 sources.
Filename: khpropl.rtf

Product Placement in Films
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A 9 page paper which examines product placemtn in films. The films examined are "Dawn of the Dead," "E.T.," "Minority Report," and Tim Burton's "Batman." Bibliography lists 5 sources.
Filename: RAprdcmv.rtf

Product Placement in Movies
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This is a ten page paper which discuss product placement, what it is, how it is used in the film industry, and what future it may have. The bibliography has 8 sources.
Filename: JHProd.rtf

Product Recalls
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This 3 page paper discusses various aspects of the recall of the “Curious George” dolls on November 7, 2007. Bibliography lists 4 sources.
Filename: HVPrRcll.rtf

Promotional Plan for Picture Phones
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This is a 10 page paper which discusses promotional plans - push and pull strategies - for the promotion of a new cellular phone which can take photos. The bibliography has 5 sources.
Filename: JHProm.rtf

Promotional Strategies for Athletic Footwear
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10 pages. The purpose of this paper is to create two promotional strategies for athletic footwear. One of these strategies will be to use classical conditioning, and the other strategy will be with the us of instrumental conditioning. Each strategy will explain the learning theory, the promotion itself and how it illustrates the respective theory in action. In addition it will state why that strategy would be selected for the target consumer along with sample advertising copy. Bibliography lists 7 sources.
Filename: JGApromy.wps

Propaganda & Advertising # 2
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A 5 page paper discussing the advertising world and its use of propaganda techniques and principles of persuasion as applied to marketing techniques. Bibliography lists 5 sources.
Filename: Propadv.wps

Propaganda in Advertising
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An 8 page paper discussing the growth of propaganda in advertising. Most of the complaints of propaganda in advertising address only those campaigns that are blatant in their statements attempting to sway the thinking of consumers. Consumer resistance to such thought-altering attempts is far less than most consumers would care to admit, and the advertisers know it. Edward Bernays and John Dewey were aware of the problem, though for far different reasons. Seventy years in the making, advertising propaganda has come into its own and is no longer limited to traditional advertising methods but also masquerades as new stories and civic-minded corporate responsibility. Bibliography lists 11 sources.
Filename: Advprop.doc

Psychology of Advertising: Asia and Europe
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A 29 page paper discussing the effects of cultural differences between regions of the world and the need for advertisers to heed those differences. The differences of the psychology of advertising between Southeast Asia and Europe are more matters of cultural and economic differences than of any real differences among people. Europe is further divided into West and East, which in itself presents cultural and economic differences great enough to affect advertising efforts in each region. The bottom line is that advertisers still must adhere to the basics: identify and learn market targets; know the culture; work within both simultaneously. One caveat to remember is to ensure that at least one native speaker of each foreign language being attempted is involved in developing any new advertising campaign, thereby avoiding some of the advertising faux pas that the paper describes. Bibliography lists 20 sources.
Filename: KSadvAsiaEur.rtf

Public Relations
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This 9 page paper helps to define public relations. The idea that PR is just free advertising is explored in depth. Advertising, marketing and PR are concepts discussed. Bibliography lists 5 sources.
Filename: SA502PR.rtf

Public Relations Activities Found At The Web Sites Of Burson-Marsteller, Ruder-Finn And Manning, Selvage & Lee
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4 pages in length. The writer provides a brief overview of PR activities found at the Web sites of Burson-Marsteller, Ruder-Finn and Manning, Selvage & Lee. Bibliography lists 1 source.
Filename: TLCPubRela.rtf

PUBLIC RELATIONS, ADVERTISING, AND PRESS RELEASES, OH MY
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This 8 page paper addresses the full public relations strategy, including promotional give aways, advertising, demographics, sample press releases, and dealing with the media. Bibliography lists 5 sources.
Filename: MBpub.rtf

Public Relations: Corporate Social Responsibility (CSR)
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This is an 8 page paper discussing corporate social responsibility in public relations. Within the corporate sector, corporate social responsibility (CSR) has become one of the major principles promoted within recent years in the business plan to achieve business success. Terry Slavin in his article “Canny companies come clean” reported that corporate reporting has entered into a “new generation” where “companies solicit the opinions of friends and foes – employees, suppliers, the communities in which they operate – to gain a warts-and-all picture of how they do business”. Today, it is estimated that the majority of companies now report on social and community issues and there are a growing number that also have dedicated social reports. References to CPR in companies such as Shell, The Body Shop, The Co-Operative Bank, Starbucks and Oxfam are used. Bibliography lists 6 sources.
Filename: TJbuset1.rtf

Public Service Advertising & "Fear Appeals" / Do They Work, Or Not?
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A 5 page paper on the use of advertisements designed to instill fear into the heart of the viewer or reader. The paper assesses the effectiveness of such advertisements, using evidence from a number of scholarly journals, concluding that there are more effective way of imparting important information. Bibliography lists four sources.
Filename: Fearapp.wps

Push and Pull Marketing Strategies
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This 10 page paper considers the way that push and pull marketing strategies are used, looks at how they are used and presents cases to demonstrate the differences. The bibliography cites 7 sources.
Filename: TEpushpmark.rtf

Rebellion in Advertising
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5 pages in length. Rebel advertising is a technique of grabbing the public's attention through the use of sarcasm, irony, humor or shock, or a combination of these things. This descriptive paper investigates the use of rebellion in advertising and the reasons it is so successful. Describes several ads which use rebellion in advertising as well. Bibliography lists 6 sources.
Filename: JGArbadv.wps

Red Wing Shoes Advertisement (Analysis)
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This 3 page paper examines an advertisement in the Asbury Park Press and provides an analysis of it. The target demographic is explored. No additional sources cited.
Filename: SA618RW.rtf

Sales Promotions and Advertising
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Media advertising spending has been falling as a percentage of promotional spend for some years both in United Kingdom and United States. Sales promotion has been a major beneficiary of these changes. This 14 page paper looks at how and why this change is taking place. The paper sites many examples to illustrate the points raised and give examples of different promotions. The bibliography cites 12 sources.
Filename: TEadsales.rtf

Sales Promotions And Real Estate
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3 pages in length. When it comes to attracting customers, sales promotions represent a highly valuable marketing method for every industry. The real estate trade is no different from any other sector of commerce trying to boost its clientele; because houses are big ticket items and unlike a television or refrigerator requires a considerably greater amount of time and consideration prior to purchase, it behooves individual agents and large companies alike to utilize this particularly beneficial approach. Bibliography lists 1 source.
Filename: TLCSaleProm.rtf

Sales strategies in modern business; literature review
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An eleven page literature review relating to sales and marketing strategies in the modern business environment, with particular reference to the impact of Internet and Web technology, and the changes in marketing which have been brought about by the development of e-commerce. Bibliography lists 15 sources.
Filename: JLlitsales.rtf

Sears: The Fall of a Great Empire
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A 6 page overview of Sears’ struggle over the last two decades to maintain her reign as a retail giant. While in the 1980s she fell prey to Walmart and K-Mart, today she is fighting a similar battle with Lowes and Home Depot. Bibliography lists 6 sources.
Filename: PPsears.rtf

Semiotic Analysis of Print Advertisement
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This 4 page paper is a semiotic analysis of a print advertisement for Big Red chewing gum. It argues that Big Red is using sexual innuendo to sell its product.
Filename: HVBigRed.rtf

Sex In Advertising
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A 6 page paper arguing against the use of sexual images in advertising. Briefly explored are the extreme example of Calvin Klein's kiddie-porn jeans campaign in 1995 and the outrage--and increased sales--it generated. The paper also looks at the ways in which this advertising approach exploits women, and why marketers continue to use it. Bibliography lists 6 sources.
Filename: Adsex.wps

Sex in Advertising
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This 20 page report discusses the use of sex in advertising and marketing campaigns. Advertisers readily admit that sex is an important part of their efforts to sell products, especially certain products. Bibliography lists 15 sources.
Filename: Adsex3.wps

Sexual Motivation, Innuendo, and Promise in Advertising
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A 5 page paper discussing the subconscious, symbolic, and blatant use of sexuality in the advertising of products ranging from beer to baldness to attract male consumers. The message is clear from advertisers, ‘if you drink the right beer, you'll get the beautiful woman.' If you use the right product anti-baldness product, you'll get the beautiful women. Even if you're bald, if you drink the right beer . . . you'll still get the beautiful woman. Bibliography lists four-sources.
Filename: Adsex2.doc

Skywriting
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This 5 page paper discusses skywriting: its history, what it is and how it's done. Bibliography lists 5 sources.
Filename: HVSkywri.rtf

Social Reflection Of 1940's Print Advertisements
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7 pages in length. While print advertisements of the 1940's were significantly reflective of the advancements of war and technology, there was an even more obvious social aspect surrounding the marketing format: gender bias. Based upon a handful of advertisements from that period, the writer discusses that if the product in question were not a kitchen appliance or some other home improvement product, women would have no pertinent place in the overall marketing component. Even automobile advertisements were directed plainly and most unabashedly toward men, who were always considered to be at home in the "driver's seat." Bibliography lists 6 sources.
Filename: TLC1940.wps

Sports Industry U.S. & Asia
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An 11 page paper that looks at the sports merchandise industry in the U.S. and in Asia. The writer discusses the slowdown of the industry in the U.S. and the attempts to increase interest in Asia and the Pacific Asian regions. Data are provided. 2 tables included. Bibliography lists 12 sources.
Filename: PGspts.msw

Sprint PCS Marketing
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An 8 page paper that looks into Sprint PCS and their marketing campaign. Sprint is compared to its two primary competitors, AT&T and Vodafone/Air Touch in terms of size. The writer then discusses: the marketing environment, such as target market, legal/political, socio-cultural, competition; industry trends; recent developments and finally comments on future directions for the industry and for Spring PCS. Bibliography lists 12 sources.
Filename: PGsprint.msw

Starbucks Advertising
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This 7 page paper looks at a number of advertising issues for the coffee chain Starbucks. The company's position on the advertising spiral is considered, along with the target audience, competition, integrated marketing communication, product mix and use of creative media. The bibliography cites 8 sources.
Filename: TEstarad.rtf

State Farm Insurance & Promotion vs. Advertising
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A 7 page paper on the corporate background of State Farm, and how a local insurance agent is organized. The writer argues that the agent could cut its advertising budget by utilizing press releases around the varied community activities in which it participates. Bibliography lists 3 sources.
Filename: Statfarm.wps

SUBLIMINAL ADVERTISING
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This 3-page paper focuses on the concept of subliminal advertising, whether it exists (or not) and what the research has to say about it. Despite the fact that research doesn't support the effectiveness of subliminal research, the general public still fears that subliminal advertising exists and is being used. Bibliography lists 3 sources.
Filename: MTsubadv.rtf

SUBLIMINAL MESSAGES IN ADVERTISING
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This 4 page paper discusses the use of psychology in the world of advertising. Specific examples given. Bibliography lists 4 sources.
Filename: MBsubad.rtf