Subtle Advertisements in Film
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2 page opinionated essay and observations of subtle advertising in movies. Argument is based upon Reeses Pieces in "E.T.: The Extra-Terrestrial" and Calvin Klein in "Back to the Future." No bibliography.
Filename: Adinmov.wps

Susan Strasser's "Satisfaction Guaranteed : The Making Of The American Mass Market"
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5 pages in length. Susan Strasser's Satisfaction Guaranteed : The Making of the American Mass Market makes it easy to understand the growth pattern of consumerism that occurred throughout the twentieth century. From the beginnings of industrialism, through the modernistic era up until the self-seeking decades at century's end, Strasser provides the reader with a significantly better realization of just how clever and manipulative the mass marketing industry has been in order to obtain the target markets necessary for such advertising success. Bibliography lists 3 sources.
Filename: TLCMsMkt.rtf

Swiffer Marketing Analysis
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This 7 page paper discusses the marketing of the Swiffer products, beginning with the fact that the Swiffer sweeper was the first product developed by the company's restructured collaborative process. The writer discusses how P&G added value to this first Sweeper product by showing it could be used in another way. The essay includes comments on target market for the Swiffer products, marketing approaches, how the 4Ps can be seen in the campaign and the recall of the Sweep + Vac machine. Bibliography lists 5 sources.
Filename: PGswff.rtf

Tesco PLC
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A 14 page paper that begins with an introduction to Tesco PLC, the largest retail grocery company in the UK. Following the introduction, the writer reports growth strategies and some recent legal and ethical issues the company faced and resolved. The major focus of this paper is this company's public relations, marketing and advertising activities. Tesco began as a discount store but has evolved to appeal to a much broader market. The essay reports the specific advertising campaigns that changed consumer perceptions of this company. The most recent advertising innovation is television screens in stores advertising certain products. Statistical data included. Bibliography lists 19 sources.
Filename: PGtsco.rtf

The Advertising of OpenSkies; The New British Airways Subsidiary
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This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch their premium transatlantic service. The advertisements are examined; the potential strategic objectives identified and the way that they are being achieved is discussed as well as the way that the advertisements fit in with the overall marketing mix. The bibliography cites 7 sources.
Filename: TEopenskies.rtf

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation
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7 pages in length. Advertising, in and of itself, is an entity whose entire existence depends upon the ability to manipulate, influence and convince people to purchase or use a product/service they otherwise might not. The extent to which advertising tactics are so calculating and focused upon achieving this objective is both grand and far-reaching; that a successful advertising campaign is based much more upon the way the product or service is sold than the actual worth of that product/service speaks to advertising's capacity for selling anything to anyone even - and especially - when the product/service is directed to an inappropriate target market. Pursuing underage drinkers/smokers and children where cigarettes, alcohol and fast food are concerned illustrates the depths to which advertisers will go to shift the delicate balance between social ethics and the powerful lure of capitalism. Bibliography lists 6 sources.
Filename: TLCFastFood.rtf

The Body In Consumer Culture: Performing Masculinity
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7 pages in length. The collective nature of popular media proved to be a quick study where the draw of masculinity was concerned. Noting how advertising is the art form of consumer capitalism, one only has to analyze the types of ideas, values and objectives contemporary society seeks to obtain and right alongside will be popular media to endorse and increase such artificial consumption with proven tactics like promoting masculinity. It should come as no surprise how many individuals purchase items they neither need nor have use for all because they are swayed by slick marketing campaigns that utilize masculinity for cultivating just such a purchase response from the target market. Who is to blame - and why must blame be placed - when people are expected to take responsibility for their own actions? Bibliography lists 6 sources.
Filename: TLCMascCons.rtf

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth
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A 5 page overview of the impact advertising can have on American youth. This paper presents a causal relationship between advertising and the evolution of ebonics. Bibliography lists 5 sources.
Filename: PPadTelevisionViewing.rtf

The Commercialization of our Public and Private Space
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A 5 page discussion of the observation that commercial interests are permeating every aspect of our lives. Our public spaces, both physical and tangential, are increasingly subjected to commercial messages which are designed to change our perceptions and ultimately to render economic benefit on the commercial entity responsible for the commercial messages. The author emphasizes that seldom do these messages have any socially redeeming characteristics and suggest that if we could revamp the content of these messages we could move from a society which operates almost strictly on commercialism to one which operates at least partially on concern for the human condition.
Filename: PPadSpac.rtf

The Corporate Branding of Stadiums:
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This 5 page paper is a literature review of how corporate branding has affected stadium development. This paper exposes the extent to which this has become a significant influence and the impact it has had. Bibliography lists 10 sources.
Filename: GSStadiu.rtf

The Dangers of Xenedrine Advertising
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This 6 page report discusses the dangers of both the advertising of a particular diet supplement, as well as the supplement itself. Most overweight Americans focus on their insecurity about their weight and their determination and most want to find the proverbial “quick fix.” Bibliography lists 7 sources.
Filename: BWxenadr.rtf

The Detrimental Effects of Using Sex to Sell
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This 3 page paper examines the idea that sex sells, but even so, it is detrimental to society. Several examples of how sex is used in advertising is provided. Bibliography lists 5 sources.
Filename: SA538sex.rtf

The Effects of Advertising on Public Attitudes
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A 4 page paper which examines how advertising influences the public citing two examples (Microsoft Xbox and McDonald’s) and analyzing perceived effects, actual effects, whether or not subliminal messages have been expressed, and considers the legality and morality of advertising methods and if there should be limits placed upon them. Bibliography lists 4 sources.
Filename: TGgreatads.rtf

The Emergence Of Mass Advertising
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10 pages in length. The presence of consumerism, brought on by the coupling of industrialization and modernity, is credited with the onset of mass advertising. Considered to be the rumblings of a significant turning point in the history of mankind, the Industrial Revolution reflected a social fabric that was beginning to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed created a contemporary attitude toward consumption. As such, the public began spending money, causing various industries to take notice of such disposable income and look for ways to tap into this economic excess. Bibliography lists 7 sources.
Filename: TLCMassA.rtf

The Ethics of Using Sex to Sell Product to Men
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This 7 page paper looks at a few controversial ads which use women's bodies to sell product. The Coors' Silver Bullet ad, the Paris Hilton ad, and a few others are noted as offensive to some. Why companies should not objectify women to sell product to men is discussed. Bibliography lists 5 sources.
Filename: SA607adv.rtf

The Exploitation Of Women In Advertisments
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7 pages in length. The writer discusses the many ways that women are exploited in advertising. Bibliography lists 7 sources.
Filename: Expowo.wps

The Future of Graphic Arts
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This 10 page paper takes a look at what graphic arts might be like in the twenty-first century by first looking at its past. The changes which have been effected by technology are highlighted. The artist's role in the advertising industry is examined. Bibliography lists 10 sources.
Filename: SA027Art.rtf

The Future Of Television Advertising
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This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is being used for marketing purposes. Changes include technological advances and the increased number competing media channels. By looking at the way television advertising is used today and emerging patterns the paper discusses the ways television advertising is likely to emerge in the 21st century. The bibliography cites 25 sources.
Filename: TETFfuture.rtf

The Impact of Advertising
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5 pages in length. A treatise on the impact advertisers try to make sociologically and psychologically instead of actually marketing the product. The secrets behind the ads. Bibliography lists 4 sources.
Filename: JGAsecad.wps

The Impact of Global Branding in a Small Town
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This 3 page paper discusses the way in which global marketing may influence sales of a product within a small town market. The benefits of a single standardized strategy is discusses along with the potential benefits of a strategy customized to local markets and the need way a global brand may need to compete with local products. The bibliography cites 4 sources.
Filename: TEglomarST.rtf

The Importance of Branding
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This 4 page paper uses the company and product WD40 as a springboard for a discussion on branding. Family branding and single item branding are compared and contrasted. Bibliography lists 6 sources.
Filename: SA634bnd.rtf

The Importance of Branding and Strategic Advertising
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This 4 page paper evaluates strategic advertising and the importance of branding. Several examples are provided. Bibliography lists 10 sources.
Filename: SA412adv.rtf

The Importance of Research in Advertising
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This 11 page paper explores problems with pre-testing and outlines alternatives. The client/agency relationship is emphasized in the analysis of ordinary advertising practice. Bibliography lists 8 sources.
Filename: SA107Pre.wps

The Influence of Fashion Magazines throughout History on Consumer Society, Culture and their Status in the 1990s
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This is a 27 page paper discussing the influence of fashion magazines throughout history on consumer society, culture and their status in the 1990s. The history of the fashion industry in relation to cultural influences, consumerism and the projected images of women and men in today’s society has led to a great deal of research in the fields of sociology, psychology and economics. While fashion magazines have changed their format a great deal in the past century as today their pages contain over one third in advertisements, their content has also changed a great deal. Initially the focus of fashion magazines was women’s clothing and the models were portrayed as older elite women who replaced the dolls previously used. Although women models replaced the dolls, there was no emphasis on the body of the woman. Men did not appear in advertisements and no close-ups were taken of the models. The influence of the fashion magazine on the female consumer at the beginning of the 20th century reflected the expectations of society in regards to conservative or opulent looks depending on the decade. Today, fashion magazines tend to reflect the standards, or lack of standards, as now seen in the music and media industries. Models within fashions magazines, both men and women, are seen as the disturbingly images that continuously reflect not necessarily the expectations of society but the unreal and artificial world of the media. Studies in focus groups have found that most women and men feel that they can discern from the images presented in fashion magazines those images which are more “realistic” than others. In addition, it appears that in regards to consumer choice, fashion magazines are considered one of the less reliable sources available to consumers who prefer peer, family and local store recommendations over that of fashion magazines which appear as unreliable and unrealistic in regards to most situations and events. Bibliography lists 17 sources.
Filename: TJinmag1.rtf

The Influences of Advertising on the Behavior and Values of Children; A Research Proposal
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This 3 page paper is a research proposal to study the impact that advertising has on the behavior and values of children under the age of 8. The proposal gives an introduction, hypothesis, justification for the research briefly outlines a methodology. The bibliography cites 3 sources.
Filename: TEadchildren.rtf

The Interesting Thing About Ads
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This five-page-paper presents an analysis of a print advertisement . Who the targeted audience is as well as the plusses and minus of the ad's design are all detailed. In addition there are examples of unsuccessful ads to contrast the advertisement being analyzed. Bibliography lists two sources.
Filename: CWadcrit.wps

The Marketing of McDonald's
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This 4 page paper looks at the way the McDonalds have managed their marketing and marketing mix. Using a model of 4 P’s the company is examined from an international business perspective. The bibliography cites 5 sources.
Filename: TEMcDmkting.rtf

The Nielsen Ratings & Advertising Cost
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A 2 page overview of the Nielsen Ratings, "people meters," and their relevance to determining the cost that sponsors must pay to advertise during more popular TV segments. No Bibliography.
Filename: Nielsenr.wps

The Perception of Ethics in Marketing
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This 11 page paper presents research findings based on a questions provided by the student to assess the perceptions of the general public regarding the presence and influence of ethics in marketing. The paper presents an introduction, methodology, findings and analysis of findings. The bibliography cites 7 sources.
Filename: TEethicmark.rtf

The Physical Body as "Power".
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(6 pp) It is not unusual to think of the physical body as "power." Certainly the Greeks were attempting to visualize a powerful body centuries ago. Today, according to Young (1997), 8 million people suffer from eating disorders. For some reason or another, 7 million women and one million men are intentionally depriving their bodies of food. What we are seeing in the twentieth century, and into this one, is a philosophical displacement of that idea of power, in a destructive way as viewed through the conditions of anorexia and bulimia. This discussion will focus on that shift of power and its accompanying negative possibilities. Bibliography lists 8 sources plus 4 visuals of fashion models.
Filename: BBabbody.doc

THE POWER OF ADVERTISING
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This 5 page paper details the psychology behind the sucess of advertising. A brief history of American advertising is included. Early brands such as Coca-Cola, Ivory Soap, and Wrigley's are examined, as well as the psychology behind the Tommy Hillfinger brands. Bibliography lists 4 sources.
Filename: MBads.rtf

The Power of Advertising
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A 14 page overview of the power of advertising. Concentrating on television and radio advertisements the author emphasizes the tendency of advertisers to target emotion, cultural affiliation, and even gender to persuade the audience to buy a product. Bibliography lists 8 sources.
Filename: PPadPers.rtf

The Power of Public Relations
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This 4 page paper demonstrates the power of public relations (PR) by looking at three examples of successful PR exercises. The examples include the Image of Prince Charles when his son was caught breaking the law, the use of PR by Greenpeace when fighting Royal Dutch Shell and their disposal plans for the Brent Spa oil platform and the imager of George Bush following the Iraq war. The bibliography cites 3 sources
Filename: TEPRpower.rtf

The Power of the Attention Owner
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This 3 page paper discusses the quote "In an age of information overload, people's attention becomes precious. Power shifts from media owner to attention owner". The bibliography cites 3 sources.
Filename: TEattento.rtf

The Promotion Mix With Examples
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This is a 6 page paper that begins by defining and explaining the five components in the promotion mix: adverting, personal selling, public relations, sales promotions and direct marketing. A chart is presented that rates each of the five components in terms of their potential to achieve certain goals. The writer then selects which promotion mix would be used for selling a new MBA program, a package of peas and the skills of aircraft engineers. 2 Tables are included. Bibliography lists 3 sources.
Filename: PGprmmx.rtf

The Purpose of Advertising: To Improve Sales or to Improve Disposition Toward a “Product”?
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A 3 page discussion of the ultimate purpose of advertising. The author presents the contention that when we consider the importance of advertising to arenas in which money does not actually exchange hands, we realize that advertising is really geared toward improving the buyer’s disposition toward a “product”. That product is not limited to a consumer product, however, but can encompass even the ideology which we incorporate into our personal and political psyches. Bibliography lists 2 sources.
Filename: PPadver2.rtf

The Role & Effectiveness of Print Advertising
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A 6 page paper on the role and effectiveness of print media in influencing public opinion. Specific magazine ads are analyzed and the usefulness of this media is compared with that of television, radio, etc; Bibliography lists 4 sources.
Filename: Printadv.wps

The Role of the Advertising Agency in a New Media Environment
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This 7 page paper looks at the traditional ad agency and how things have changed with the advent of new media. Interactivity is discussed in depth. Bibliography lists 5 sources.
Filename: SA234ad.rtf

The Role Of The Supermodel In Perfume Advertising
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A 6 page paper investigating the creation of the supermodel from the point of view of the perfume industry. The phenomenon of the supermodel is a growing one—in the 1930s, ‘40s and ‘50s models were largely anonymous, but they began to be spending more time in the public eye after Cheryl Tiegs. Now, they are celebrities in their own right, albeit ones who sell product. Bibliography lists 5 sources.
Filename: Supermod.wps

The Societal Impacts of Advertising
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A 10 page discussion of the adverse impacts of political and commercial advertising. The author equates the tactics of political advertising to those of savvy advertising specialists hawking name brand tennis shoes and sports apparel. Distinguishing between an advertising promotion and an advertising campaign, the author contends that there is little real information in many campaigns. While both tactics are typically commercial in nature, an advertising promotion is intent on making the availability of a product known while an advertising campaign is intent on integrating the product into our consumer psyches, in making us feel that we cannot live without the particular product, or even a political ideology. Bibliography lists 9 sources.
Filename: PPadCmpg.rtf

The Team Effort in an Effective and Full-Service Advertising Agency
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This 7 page report discusses the numerous components necessary to create an effective advertising campaign and the fact that an advertising agency that bills itself as “full-service” must be able to provide all components of the marketing-advertising -public relations mix. A hypothetical situation is presented in which a potential client is the local cable television conglomerate and could mean as much as an additional $1 million in the agency’s annual billables. Every member of the agency team pitching the account -- two creatives (one specializing in graphic design, the other in media art direction), the public relations director, the media buyer, the top account executive at the agency, the agency president, their associated direct-mail specialist, the finance officer, and even the agency owner, who always makes an appearance for top clients. In other words, in order to demonstrate the agency’s capabilities, a full “dog and pony show” is planned. Bibliography lists 5 sources.
Filename: BWagency.wps

The Use Of Color In Marketing
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This 5 page paper discusses the importance of selecting color schemes in marketing efforts. Research has shown that colors convey messages and create emotional responses in people. Color selections has become a competitive advantage. Specific examples are included. Bibliography lists 4 sources.
Filename: PGcolor.wps

The Use of Digital Manipulation: Its Alteration of Perception and Effectiveness in Advertising
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This is a 5 page paper discussing the use of digital manipulation and its perception and effectiveness in advertising. Historically, images produced by photographers and appearing in public print or advertising were taken largely by the public as true unaltered images. This being said, society today is well aware that digital technology allows for images to be altered rather easily. Nevertheless, the public still believes that many of the images it views are still basically true in their depictions. This perception of the truth becomes distorted especially in the world of advertising when advertisers now have the opportunity to make their products look “better than the reality”. While it has been a given that many of the models pictured in magazines have undergone make-up sessions, what many people don’t realize is that many of the same photographs of the models have been digitally altered to make the models not only appear to be beautiful but they become, through digital enhancement, perfect. The image of perfection can be obtained digitally of course and it is this perception of perfection which advertisers are now able to easily sell to the public. Image perfection is not the only realm used by advertisers and news magazines to sell their products. Digital manipulation also allows advertisers to promote their products using advanced technological overlays which does not intend to deceive the public but can appeal to many different levels and ages in today’s society. Bibliography lists 3 sources.
Filename: TJimage1.rtf

The Use Of Humor As A Persuasive Device
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6 pages in length. More today than ever before, humor is a critical component in today's society. The extent to which humor lightens an otherwise stressful situation is both grand and far-reaching; that funniness is able to draw people together under a single common denominator speaks volumes regarding its inherent persuasiveness. Speech writers have long understood the tremendously influential power of humor, incorporating its lightheartedness into sermons, orations and lectures every possible chance. Of course, humor is not always appropriate for every type of speech, however, when its presence is a suitable addition, humor can be the one aspect that persuades an otherwise neutral audience. Bibliography lists 6 sources.
Filename: TLCHumorPer.rtf

THE USE OF OPINION LEADERS IN ADVERTISING
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This 15 page paper discusses the use of opinion leader techniques in a specific advertisement, and why opinion leaders are so effective. Bibliography lists 5 sources.
Filename: MBadpsych.rtf