Bloomingdale's and Production
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A 6 page paper looking at some of the ways Bloomingdale's can effectively increase the chain's production. The department store segment of the retail industry has been in decline for more than 20 years, and any chain hoping not only to survive but also flourish must operate the company with a slant that no one else has. Consumers' complaints have centered around lack of service, and Bloomingdale's is beginning to address that problem. They also have a lucrative private-label sales segment that no other chain can claim and that they are planning to expand. Bibliography lists 7 sources.
Filename: Bloomies.wps

BMW "Newness" and the Product Life Cycle (Case Study Analysis)
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This 4 page case study analysis focuses on the product life cycle. No bibliography.
Filename: SA748BMW.rtf

BMW, THE MINI AND COMMUNICATION
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This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.
Filename: MTbmwmin.rtf

Boeing; A Case Study;
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This 5 page paper undertakes an evaluation of Boeing since the appointment of Alan Mulally as President. The paper comprises of a SWOT analysis, an evaluation of current goals and culture and than makes recommendations on future strategy. The bibliography cites 4 sources.
Filename: TEboeing.wps

BOH; Market Analysis
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This 18 page paper analyses the marketing positions and strategies of the Malaysian tea company BOH in the tea market in Malaysia. The paper examines the tea market in the country, looks at the company background and then, tying together marketing theory and the practice of BOH examines how BOH is approaching the armlet and maintaining its leader position. The bibliography cites 20 sources.
Filename: TEbohtea.rtf

Bon Appetit Food Management Company
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This 4 page paper provides an overview of the firm from its inception through the present. What the company does, its goals and vision are explored. Bibliography lists 3 sources.
Filename: SA503Bon .rtf

Bonne, Bridges, Mueller, O'Keefe & Nichols (SWOT Analysis)
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This 5 page paper examines this law firm with the use of a SWOT Analysis. Attention is paid to workplace practices. Bibliography lists 3 sources.
Filename: SA807BB.rtf

Book Review / How To Increase Sales
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1 page review of a book appropriately-named "How to Increase Sales" by Matthew J. Fishman. The writer briefly describes the importance of customer empathy, effective sales motivation technique, and self-confidence. No other sources used.
Filename: Salebook.wps

Boston Beer Company: Samuel Adams
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A 5 page paper examining Boston Beer Company's market position. It is the leading company in the craft beer market, but Anheuser-Busch wants some of leader's Boston Beer market share for its Michelob brand. The paper includes an industry analysis using Porter's Five Forces and a SWOT analysis. Bibliography lists 7 sources.
Filename: KSBstnBeer.wps

BRAND CREATION: SLENDERTONE
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This 15-page paper deals with marketing plans and suggestions to move Slendertone (an Irish company) into a world-class brand. This is based on a case study prepared by Michael J. Murphy.
Filename: MTsleton.rtf

Brand Strategies; Promoting Reebok in the International Market
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The way in which a brand is promoted is part of a larger brand strategy. This 9 page paper examines the way in which Reebok is promoted in the international markets. He paper starts by looking at the theories concerning the way brand strategy may be determined and then applies this to Reebok, considering the place in the market and the way it competes with major competitor Nike. The bibliography cites 8 sources.
Filename: TErebbrand.rtf

Branding at National Cotton Council and American Wool Council
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An 8 page paper discussing each of these organizations' approaches to branding. In terms of marketing their member producers' products, the National Cotton Council has a much clearer path to follow. Cotton has been produced in the US from the earliest days that British colonies were established in the South, the US is not a large lamb-eating nation as are the largest of the wool producers. Each of these organizations has had challenges in marketing member producers' products; the National Cotton Council has experienced the greatest level of success in branding. Bibliography lists 10 sources.
Filename: KSwoolCot.wps

Branding in Tourism
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This 3 page paper considers how branding may be used by tourist destinations. The paper looks at how this may be achieved and gives a short example of a branding strategy for a tourist attraction. The bibliography cites 8 sources.
Filename: TEbrndtr.rtf

Breathe Right Strips Case Study
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This 4 page paper looks at marketing case study supplied by the student. The case considers the way that CNS has marketed Breathe Right strips with the use of three stage marketing model. The paper outlines a problem the company is facing in terms of marketing, analyses the situation and makes recommendations concerning the way the company should change its’ marketing.
Filename: TEbreathe.rtf

British Airways' Marketing/a case study
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A 31 page research paper that focuses on the fortunes of British Airways, with particular emphasis on the period from 1995 to the present. The writer explores how marketing has contributed to BA's downward spiral, according to the principles put forth by marketing literature. Bibliography lists 19 sources.
Filename: khba.wps

British Gas Pricing Strategy
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This 9 page paper examines the pricing strategy for British Gas, looking at the different ways pricing is formulated and used, The paper then conducts a SWOT analysis to look at the strengths, weaknesses, opportunities and threats, and a PEST analysis considering the political, economic, social and technological influences. The bibliography cites 3 sources.
Filename: TEbritgas.rtf

British Telecom; Advertising So the Audience Understands the Message
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf

Brother International(Case Study Analysis)
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This 10 page paper examines a case study submitted by a student. Suggestions are made on how to resolve problems and create a sustainable, well functioning company. Concepts such as management, vision and centralization are discussed. Bibliography lists 5 sources.
Filename: SA552Bro.rtf

Bulgarian Wine
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This 5 page paper considers the Bulgarian wine industry and seeks to discover if there is a potential for the industry to increase its market share in the UK. The writer considers the situation in Bulgaria, along with the recent changes as seen with companies such as Domaine Boyar, as well as the demand of the UK retail wine sector in order to ascertain if there is a potential match. The bibliography cites 10 sources.
Filename: TEbulwin.rtf

Bumble Bee Seafoods, Inc.
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A 5 page paper which discusses a problem within Bumble Bee Seafoods, Inc., as illustrated in a particular case study written by Peter R. Hennessy. The problem is discussed and then several solutions are offered up, analyzed, and then one particular solution is chosen. No additional sources cited.
Filename: RAbmblbee.wps

Burt’s Bees; Marketing Case Study
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This 19 page paper is based on a case study supplied by the student. Written in three parts the first part considers the importance of brand identity in integrated marketing three occasions. The second part of the paper applies the concepts of brand identity to the case study assuming the Burt's bees want to launch their products in the United Kingdom. The third part of the paper suggests a marketing strategy for the launch of the product. The bibliography cites 25 sources.
Filename: TEburtbee.rtf

Business & Marketing Article Reviews
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24 page long reviews of articles relevant to business and marketing with citations for each.
Filename: Articles.wps

Business Analysis For a Furniture Company
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This 10 page paper provides a business plan, SWOT analysis and application of Porter's Five Forces Model to a fictitious Furniture Company named XYZ. The outlook for the furniture industry is also explored. Recommendations are made. Bibliography lists 5 sources.
Filename: SA146XYZ.rtf

Business and Marketing in Thailand
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This 9 page paper is written in two parts. The first part considers Thailand as a destination for setting up a business and looks at how two products, a lap top computer priced at $500 and a male contraceptive device priced at $1 may be promoted. The second part of the paper outlines a negotiation strategy for setting up a strategic alliance and dealing with any disputes. The bibliography cites 6 sources.
Filename: TEmarthail.rtf

Business Prospects in the City of Philadelphia
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This 2 page paper provides a look at the demographics of Philadelphia. Is opening a business in the city a reasonable goal? Bibliography lists 5 sources.
Filename: SA324Ph.rtf

Buyers and Users of the X-box
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This 3 page paper describes, analyses and explains the behaviour of consumers buying and/or using Microsoft's Xbox with its' online gaming facilities and the motivation of the buyers and users and as well as the development of bonds between them due to a common brand consumption, The bibliography cites 4 sources.
Filename: TExboxm.rtf

Cadbury
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This 33 page marketing paper looks at the confectionary company Cadbury PLC. The writer looks at the industry and the company, discussing the history of the company and the way it competes in a highly competitive market, looking at marketing goals, strategies and tactics. The paper includes the use of a Porters Five Forces analysis and the examination of the way two competitors; Mars and Thornton's undertake their own marketing. The analysis also includes a SWOT analysis, a BCG Matrix and consideration of the different target markets. The paper ends with some suggested strategies to help the company attain its vision and increase revenues and profits. The bibliography cites 16 sources.
Filename: TECadbury.rtf

Callaway Golf Company: Case Analysis
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This is a 3 page paper which examines the history and current status of the marketing strategy for Callaway Golf Company. The bibliography has 3 sources.
Filename: JHCall.rtf

Campbell Soup's Plastigon
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A 5 page paper discussing Campbell's 1988 project management and product development dilemmas as discussed in Harvard Business School Case 9-690-051. Engineering, rather than marketing, managed product development, and apparently no particular group managed projects. By 1988, the vice president of engineering had come to understand that Campbell's current structure was not sufficient for the current business environment. Bibliography lists 2 sources.
Filename: KScampPlasti.rtf

Cannondale Business Plan
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This 4 page paper develops a plan for Cannondale, the bicycle company to increase net profits using a market penetration strategy. The paper outlines the goals, strategy and marketing tactics. The bibliography cites 3 sources.
Filename: TEcannondale.rtf

Case Analysis of Apple Computer
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5 pages. This case history on Apple Computer gives a short history of the company, a statement of the problem, and possible recommendations. Bibliography lists 1 sources.
Filename: JGAappel.wps

Case Analysis: mGames
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This 7 page paper is a case analysis of the software developer, mGames. Bibliography lists 3 sources.
Filename: HVmGames.rtf

Case Analysis: White Castle
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A 5 page paper. Using a case study provided by the student, this paper provides an analysis of White Castle System, Inc, the first fast food hamburger company. The paper is divided into sections: introduction and background of the company, characteristics of the company and the industry, future marketing, SWOT, and recommendations. Bibliography lists 4 sources.
Filename: PGwhtcas.rtf

CASE STUDY – THE PAPERLESS SOCIETY
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This 10-page paper focuses on communications difficulties between a company's headquarters in and branch offices. In this case, the company in question is BIC a fictitious investment brokerage firm that has been struggling with issues of lost documents and employee refusal to use the newly developed ERP system. The paper focuses on offering the problem and proposing solutions.
Filename: MTpapcas.rtf

Case Study Analysis (Ford Corporation)
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This 5 page paper examines a case study on the Ford Corporation. Whether the firm should go ahead with technological changes or stay the same is at the crux of the discussion. Ford is compared with Dell. Bibliography lists 3 sources.
Filename: SA411Frd .rtf

Case Study Analysis (Saturn)
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This 5 page paper examines Saturn, a subsidiary of GM. How it has fared and its future are issues discussed. The paper largely focuses on QWL, the management model employed by Saturn. Various questions posed by a student are answered. Bibliography lists 5 sources.
Filename: SA523Sat.rtf

Case Study Analysis -- The Campbell Soup Company
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This 6 page report discusses the Campbell Soup Company and its leaders. The Campbell’s Soup Company is one of America’s best-known companies producing what is, for most Americans, a very common item in the local grocery store and on the kitchen shelf. As Gamble and Thompson point out, in 1998 the Campbell Soup Company “was one of the world’s leading manufacturers and marketers of branded consumer food products with approximately 24, 250 employees, total revenues of $6.7 billion, 36 manufacturing plants in ten nations, and over 2,000 products on the market.” The three CEOs of the company since 1978 have each made significant, albeit radically different, contributions to the well-being of Campbell. Bibliography lists one source.
Filename: BWcampbl.wps

Case Study Analysis of Ben & Jerry’s
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Ben & Jerry’s board is being slowly eroded in terms of morale and turnover due to a policy established by Ben Cohen and Jerry Greenfield when they established the company in 1977. This policy was established by the co-owners who believed that all corporations had social responsibility to the people and communities around them. The purpose of the 5 to 1 Ratio policy.... Explored are: key management, competitive situation, external environment, problem, options, recommended solution, and overal evaluation. jvBnJcs.rtf
Filename: jvBnJcs.rtf

Case Study Analysis: Bubbles and Doughit
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5 pages. Using the SWOT analysis, PEST analysis and Porter's five forces theories, this case analysis of the Doughit Pizza Company and Bubbles PLC are both analyzed according to how and if they should open in a foreign market. This invaluable analysis uses the main theories for businesses that want to analyze the strengths and weaknesses of their companies in order to consider a change. Bibliography lists 2 sources.
Filename: JGAbbbls.rtf

Case Study Analysis: V&V
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This 4 page paper provides an analysis of a case study submitted by a student. V&V beverage company is examined. No bibliography.
Filename: SA442VV.rtf

Case Study Evaluation
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This 6 page paper examines a case study provided by a student. This business case study involves a business called Club Chaos and is evaluated based on several personnel changes and challenges. The Rational Decision-making Model is used in the analysis. Bibliography lists 5 sources.
Filename: SA407CC.rtf

Case Study Evaluation and Recommendation (Nestle)
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This 5 page paper evaluates a case study. The Nestle Corporation is evaluated an recommendations for future expansion is included. A SWOT analysis is also provided. Bibliography lists 5 sources.
Filename: SA143Nes.rtf

CASE STUDY EXAMINATION: CATERPILLAR CORP
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This 4-page paper examines the need for management change at Caterpillar Corp. The paper takes the bones of a Harvard Business School case study, and makes recommendations. Bibliography lists 2 sources.
Filename: MTcatecase.rtf

Case Study for Zoots
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7 pages. This is a case study based on a dry cleaning operation. The information contained in this paper includes the major problems and issues, industry-competitive analysis, SWOT analysis, mission statement, recommended strategies and implementation plan. The information as presented will be made into a Power Point presentation. Bibliography lists 2 sources.
Filename: JGAzoots.rtf

Case Study in Cosmetics Marketing
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This 6 page paper takes a proposal for a new product, using the Clinique company as an example of the manufacturer, and examines how the culture, the industry and the law will affect its marketing. A decided focus is on environmental issues and how media and activists play a role in decision making at the company level. Bibliography lists 4 sources.
Filename: SA041cln.rtf