Case Study in Critical Thinking
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This 6 page paper provides a case study of an assistant to a CEO who has to compose an outline for a public relations speech for the CEO. The scenario involves a hospital that is losing money. The course of action that the CEO should recommend is the basis for this paper. No bibliography.
Filename: SA312FEH.rtf

Case Study on Dakota National Air
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10 pages. This case study looks into building electronic marketing capability for a specialty airlines that gives air tours from two to fourteen days. Dakota National Airlines will choose an option that is best for their particular situation and comments will be made on the advantages and disadvantages of choosing this particular method of marketing their services. Bibliography lists 11 sources.
Filename: JAdakair.rtf

Case Study on Gerber in Poland
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5 pages in length. In 1991, one way in which the owners of the Gerber Products Company could consider expanding their business was to consider globalization. At the time, there was a food processing company in Poland named Alima S.A. All Gerber would have to do is to boost its sales and refurbish the aging plant. However, there are many factors to consider when considering globalization. This paper will focus on several of those factors and the student can base a decision from the facts presented within.
Filename: JGAgrber.wps

Case Study on Global Marketing, the Japanese Anime Astro Boy, and an International Youth Culture
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In nine pages this paper answers questions pertaining to this case study on global marketing, the Japanese anime sensation Astro Boy and the impact of an international youth culture. Four sources are listed in the bibliography.
Filename: TGastroboy.rtf

CASE STUDY PREPARATION
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This 12-page paper focuses on how to develop and write a case study with personnel issues. Bibliography lists 5 sources.
Filename: MTcastupre.rtf

Case Study: Burt's Bees
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This 5 page paper is a case study of Burt's Bees. It identifies company problems and proposes solutions. Bibliography lists 1 source.
Filename: HVBurtsB.rtf

Case Study: Coral Divers Resort
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5 pages in length. This is an excellent example paper that can be applied to any business. Analyzes the strategy to improve the profitability of the Coral Divers Resort. Executive summary makes recommendation based on an industry wide study. The paper explains how by enhancing assets that are already in place and doing an efficient and well thought out advertising campaign, Coral Divers Resort can increase profits dramatically within a relatively short timeframe. This comprehensive paper includes graphs for financial analysis.
Filename: JGAcoral2.rtf

Case Study: DuPont Kevlar
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3 pages in length. Spending millions of dollars to develop a new product often presents an inescapable dichotomy: Money must be invested in order to create and market test a product but at the same time, the unknown factors associated with that products success leaves a company with nothing more than guarded anticipation until the economic reality is realized some months – or even years – later. This is precisely the scenario DuPont faced when Swank approached the company's Executive Committee to ask for three hundred thirty-two million dollars for a Kevlar plant. Bibliography lists 2 sources.
Filename: TLCDupont.rtf

Case Study: Jarir Bookstore
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A 7 page case study of Saudi Arabia's Jarir Bookstore. Founded in the 1970s as a bookstore, Jarir Bookstore's primary business no longer is books, but computer equipment, software and training. The company began offering computer hardware only as a result of customers' requests; had its management not been inclined to truly listen to what customers want, the company would have missed the opportunity to be the leading IT retailer in the Middle East. Jarir Bookstore appears to be continuing the tradition of meeting customers' needs, solidifying its position even further. Bibliography lists 10 sources.
Filename: KSmktgBookJarir.rtf

Case Study: Not-for-proft Organization
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This is a proposed case study designed for an NPO that includes a 1-page outline, introduction, background, analysis, and solution. Focus is on the issue of employee retention, so NPO organizational structure and management is a focus. Bibliography lists 2 sources. JVcasebu.rtf
Filename: JVcasebu.rtf

Case Study: ONSET Ventures
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This 5 page paper examines the case study of ONSET Ventures, a venture capital company, and their funding of TallyUp, a start-up. Bibliography lists 1 source.
Filename: HVOnsetV.rtf

Case Study: Perot and General Motors
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5 pages. This is an invaluable case study analysis of the merger of Perot's EDS Company and General Motors. There are several key topics in this paper including why GM bought out Ross Perot and why the merger should not have taken place at all. Perot and Smith were not able to accomplish the changes they set out to accomplish with the merger and this paper goes into the reasons for that.
Filename: JGAperot.rtf

Case Study: Pfizer
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8 pages in length. The writer discusses Pfizer's animal health products as they relate to the declining ranching industry and the need to refurbish the company's segmented marketing approach. No bibliography.
Filename: TLCPfizr.rtf

Case Study: Texas Instruments
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5 pages in length. Responsible for the vast expansion of semiconductors in the latter part of the twentieth century, Texas Instruments helped implement a significant change in the process of education. Primarily a geophysical exploration company in the early 1950s, Texas Instruments ultimately modified its overall direction to include semiconductor technology, an up and coming development that enabled the company to be one of the first to create a completely transistor radio. This step led to another and another until Texas Instruments was considered the leader of manufactured integrated circuits. The vast growth within the global electronics market, for which Texas Instruments helped to clear a pathway, proved highly successful for the company; as the 1970s approached, Texas Instruments had cornered the market with regard to user-end products. No bibliography.
Filename: TLCTexIn.wps

Case Study; Neptune’s Gold
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This 11 page paper is a marketing case study based in a case supplied by the student. Neptune Gourmet Seafood is a premium brand is seafood, selling at a good premium on the market. The company have invested and have increased supply beyond their premium market demand. The suggestion has been to start a lower priced mass market product but concerns exist for the impact this could have on the company’s existing brand and how it may devalue it directly or indirectly. The paper looks at the theory and the practice to consider how Neptune should respond and suggests a marketing strategy. The bibliography cites 14 sources.
Filename: TEneptuneg.rtf

Catatech Case Analysis
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A 3 page research paper that offers a hypothetical case study in which the writer proposes arguments to persuade the company's CEO for a greater Internet presence. The writer discusses obstacles and benefits of e-commerce. Bibliography lists 2 sources.
Filename: khcata.rtf

Category Management
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A 20 page paper providing chapters 1 and 2 of an MBA thesis discussing category management from the retailer's perspective and hypothesizing that its use leads to greater customer satisfaction. Chapter 1 is the introduction and provides background on category management, its uses, history and development. Chapter 2 is the literature review for the project. Bibliography lists 31 sources.
Filename: KSmktgCatMgmt.rtf

Caterpillar (Harvard Business School Case Study Analysis)
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This 4 page paper examines a case study. The case is evaluated based on four questions provided by a student. The focus of the paper is on changes made by Caterpillar during 1987. A Q&A format is used. No additional sources cited.
Filename: SA537Cat.rtf

Celera Genomics
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This 5 page paper provides a general and financial overview of this innovative company. One of its major products are highlighted and the company's future is discussed. Bibliography lists 5 sources.
Filename: SA326CRA.rtf

Central Bark Dog Daycare Marketing Plan
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This 8 page paper is a marketing pan for setting up a new dog day care center. The paper presents the service that is to be offered, identifies the target market, assesses the evidence that indicates the service is needed, undertakes a brief competitive analysis before outlines a marketing strategy to be used. The bibliography cites 5 sources.
Filename: TEbarkdog.rtf

Central Bark Dog Daycare Marketing Plan
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This 16 page paper is a marketing plan for starting up a new doggie daycare center in San Francisco. The idea and potential market are both examined along with a launch campaign and initial marketing budget. The bibliography cites 7 sources.
Filename: TEbarkdogsan.rtf

Chad's Creative Concepts (Case Study Analysis)
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This 5 page paper examines this case study presented by a student. Issues pertinent to cash flow, corporate finance and reputation are addressed. Bibliography lists 3 sources.
Filename: SA603cse.rtf

Channel Islands Surfboards
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This 5 page paper includes several sections to provide an overview of Channel Islands Surfboards. While no conclusion is provided at the request of the student, this paper is chock full of information about this firm and also includes a full SWOT analysis. Bibliography lists 7 sources.
Filename: SA515CIS.rtf

China: Imports and Exports
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10 pages in length. The purpose of this paper is to research the legal environment concerning the production and shipment of a toy company in China. Topics include manufacturing and regulations, competition, taxation for exported goods as well as shipping modes and shipping documents needed for shipment. Based on the research herein, recommendations will be made. Bibliography lists 7 sources.
Filename: JGAchnai.wps

Choosing the Best Media
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This 3 page paper determines and evaluates the key elements that a Media Planner would have to consider when faced with the task of selecting primary and secondary media for the launch of a new city health and fitness club. The bibliography cites 2 sources.
Filename: TEmedchoice.rtf

Cima Marketing Case Study
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Cima manufactures mountaineering and hiking boots. The growth in the market has slowed down and now the firm has to decide on a future marketing strategy. This 7 page paper looks at the future strategies that are open to the company, examines the strengths and weaknesses of each strategy before making a recommendation. The bibliography cites 5 sources.
Filename: TEcimama.rtf

Citigroup in Post-WTO China (Case Study Analysis)
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This 3 page paper examines a case study submitted by a student. The business environment in China is discussed. Bibliography lists 2 sources.
Filename: SA601WTO.rtf

Citroen Xsara Picasso and the Volkswagen Sharon
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In 2000 Citroen and Volkswagen launched major marketing campaigns for their MPV’s. Citroen’s Xsara Picasso was new and the Volkswagen Sharon was an existing competitor. This 7 page paper, based on a case study supplied by the student, compares these two very different campaigns. The paper compares and contrasts the goals, the messages and target markets, the way the campaigns were executed and how the competition may react.
Filename: TExsarapic.rtf

CleaverTech Marketing Simulation Case
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This 10 page paper looks at a case supplied by the student where a firm is marketing a product over 5 periods. The paper considers the way marketing decision were made and the results that they yield. The bibliography cites 4 sources.
Filename: TEcleaver2.rtf

CleaverTech; Performance Over 5 Periods
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This 10 page paper is based on a marketing simulation supplied by the student. CleaverTech had produced voice recognition software and is selling it. The paper reviews the performance of the firm at each stage of the simulation. The bibliography cites 4 sources.
Filename: TEcleaver1.rtf

Clothing Retailing in the United Kingdom
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This 5 page paper focuses on this niche with an emphasis on Marks and Spencer and its flawed marketing strategy. Other companies are mentioned as well. Bibliography lists 4 sources.
Filename: SA230MaS.rtf

Coca Cola Company; Strategy and Marketing
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This 10 page paper considers this well known company, its’ goals, strategies and marketing. Included is the move away form global standardization to the more local autonomy and marketing customization. The bibliography cites 8 sources.
Filename: TEcokeco2.rtf

COCA-COLA AND THE MARKET
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This 7-page paper focuses on Coca-Cola's position in the market, its competition and pricing strategies. Bibliography lists 2 sources.
Filename: MTcokemark.rtf

Coca-Cola Marketing Mix
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This 6 page paper examines the Coca-Cola brand, looking at its brand position, the marketing mix including, product, price, placement, promotion and processes, considers the effectiveness of the communications and make recommendations for future marketing. The bibliography cites 5 sources.
Filename: TEcokemark.rtf

Coca-Cola Marketing Strategies
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A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
Filename: PGcokemk.rtf

Coke And Pepsi In The 1990s
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A 5 page look at the marketing relationship between Pepsi and Coca-Cola. The late Roberto Goizueta is quoted of having said of Coca-Cola that the company 'used to be an American company with a large international business. Now we are a large international company with a sizable American business.' Both Coke and Pepsi credit the other with keeping them sharp in marketing and profitability, keeping their bottlers as necessary team members and preserving the loyalty of their customers.
Filename: Pepicoke.wps

Coke Versus Pepsi in 2005
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This 3 page paper takes a look at the cola wars in 2005 and how things have changed. The financial positions of Coke and Pepsi are explored. Recommendations are made for each of the firms. Bibliography lists 4 sources.
Filename: SA540CaP.rtf

Coke Vs. Pepsi
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A 9 page analytical discussion of the historic marketing strategies between Coke and Pepsi. Using applicable business principles, the writer attempts to decide who actually has won the 'war.' Reasons why Coke leads the industry but has also failed to successfully de-market Pepsi are explored. Bibliography lists 7 sources.
Filename: Cokepeps.wps

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi
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This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. The bibliography cites 3 sources.
Filename: TEcolawar.rtf

Colgate / A Company Whose Products Are Beginning to Fall Behind
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A 5 page paper on the Colgate-Palmolive company --analyzing some of the problems it has had in effectively marketing new toothpaste brands. The writer is concerned that although the company still exists as a major industry leader, Colgate has managed to consistently fall behind its competitors with regard to new toothpaste-types, product diversity, etc; It is argued that Colgate-Palmolive is spending too much of its time and money on other, less-productive ventures. Bibliography lists 8 sources.
Filename: Colgate.wps

Colgate and the Toothpaste Market in the US
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This 6 page paper examines the developments and use of technology by Colgate Palmolive in the toothpaste market in the United States. This is placed in the context of the larger toothpaste and oral hygiene market looking at distribution and general market trends. The bibliography cites 6 sources.
Filename: TEtoothpastcol.rtf

Columbia / HCA Corporation -- The Marketing of Healthcare
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An 8 page paper focusing upon the marketing of managed health care, with emphasis on the nation's largest provider of such services, Columbia/HCA. The company covers all the bases: they own hospitals, psychiatric treatment centers, pharmacy benefits services and have a rapidly growing home health care service. While other such managed health care companies operate with a regional focus, Columbia/HCA's geographic focus is that of the entire country. Bibliography lists 9 sources.
Filename: Colhca.wps

Comfort Zone Case Study
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This 18 page paper looks at a case study supplied by the student; a service to check the background and undertake assessment and training of potential childcare workers. The paper answers a series of questions that examine the potential market for the service. The bibliography cites 4 sources.
Filename: TEcomfortz.rtf

ComicStands.com: A Web Site Evaluation
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A 6 page evaluation of this e-commerce site. Comparing the site to MileHighComics.com, this paper lists its many faults and makes suggestions for addressing them. Bibliography lists 5 sources.
Filename: PPwebEvalComics.rtf

Commercial Success; The Dichotomy of a Radio Station
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This 5 page paper looks at the commercial problem of running a radio station. The revenue is gained from advertisers, but it is the gaining of listeners that will attract the advertisers. The paper consider the options and the problems using a case study provided by the student. No sources cited.
Filename: TEradios.wps