Developing a Marketing Plan for P&O Ferries
[ send me this paper ]
This 7 page paper looks at the company P&O Ferries in order to develop a marketing campaign. To undertake this the paper first considers P&O’s recent financial performance, undertakes a SWOT analysis and looks at the markets a whole. Then a three year marketing plan outline is developed taking the factors already outlines into consideration. The bibliography cites 8 sources.
Filename: TEPandOf.rtf

Developing a Marketing Plan; A Practical Demonstration
[ send me this paper ]
This 7 page paper look at how a small company may develop a marketing campaign in order to compete with larger and more financially strong companies. The paper uses the example of a small book shop and puts forward the suggestion of a campaign with an explanation on the reason why certain measured are advocated. The bibliography cites 5 sources.
Filename: TEbooksh.rtf

Developing A New Branding Strategy for A Fashion Firm
[ send me this paper ]
This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes a brand strategy that can be used to communicate that brand message to the target market in a way that will be well received. The bibliography cites 8 sources.
Filename: TEfashbrand.rtf

Developing a New Marketing Strategy for Guess? Inc.
[ send me this paper ]
This 3 page paper develops a new marketing strategy for the fashionable clothes retailer Guess? Inc.. The paper starts by defining the market and the developing a campaign that will appeal to this market and then conducts a SWOT analysis on the plan. The bibliography cites 3 sources.
Filename: TEguess1.rtf

Developing a New Marketing Strategy for Swatch
[ send me this paper ]
This 7 page paper develops a new marketing plan for Swatch which will compliment the current market position of the product but increase sales. The paper defines the market and then uses the 4 P’s pf product, price, placement and promotion to determine areas that require attention. The promotions section makes specific suggestions for long and short term marketing campaigns and activities. The bibliography sites 8 sources.
Filename: TEswatcmk.rtf

Developing a New Product Line for a Supermarket
[ send me this paper ]
This 12 page paper examines how a new product line for a supermarket may be identified and then launched, The paper, using Asda, a UK supermarket chain owned by Wal-Mart, may under take this. The process begins with considering the position of the company, their target market and who their customers are. A SWOT analysis is used to examines the current situation, this along with examination of their market position leads to the advice that life insurance may be a logical brand extensions. The issues of brand extension are also covered and a PEST analysis is then conducted to test proposal before recommendations are made. The bibliography cites 10 sources.
Filename: TEasdanp.rtf

Developing a Web Page for “Eyes R Us”
[ send me this paper ]
This 12 page report discusses the processes involved in the creation of a Website for an organization called “Eyes R Us.” From designers to dentists to dairy farmers, small-business owners are finding that the Web is an affordable and effective way to promote their products and services. Equally important to know with some degree of certainty whether or not a company’s prospective clients go on the Web to research and buy products and services. With the proliferation of software tools promising an easy-yet-professional-looking site in just a matter of hours playing on the home computer, it is easy to assume that there is no reason to hire an expensive “webmaster” or developer to create a site. The keys to successful Web marketing include planning for costs, developing a concept, and product positioning . . . as well as a great Web site. The author of this paper clearly advocates outsourcing the process. Bibliography lists 8 sources.
Filename: BWeyerus.wps

Development of a Marketing Plan
[ send me this paper ]
This 8 page paper is a case study in developing a marketing plan for a specific product. This case looks at electrical fencing and suggests a campaign including television and press designed to take advantage of the psychological aspects of marketing messages. The bibliography cites 4 sources.
Filename: TEmarfnc.rtf

Development of a Process Model
[ send me this paper ]
5 pages in length. A case study in which survey and measurement instruments are used on each of three models. Bibliography list 3 sources.
Filename: JGAprmdl.wps

DFS Case Study
[ send me this paper ]
This 9 page paper looks at the UK furniture firm; DFS, a company that specializes in the sale of sofas. The paper starts by looking at the position of the firm, the strengths and weaknesses, the strategies and the way in which the customers respond to those strategies. The last part of the paper considers the potential future of the firm. The bibliography cites 9 sources.
Filename: TEdfssofa.rtf

Diageo plc (SWOT Analysis)
[ send me this paper ]
This 5 page paper provides a SWOT analysis and makes recommendations about this company. Much of the information comes from a case study submitted by a student. Bibliography lists 4 sources.
Filename: SA612plc.rtf

Diet Pepsi; Marketing 1995 – 2005
[ send me this paper ]
Marketing and branding for any single brand will change over time as a result of different market and environmental influences. This 8 page paper examines the way in which the marketing for Diet Pepsi has change over the decade between 1995 – 2005, bring the brand up to date and changing the image to fit in with a changed marketplace. The bibliography cites 10 sources.
Filename: TEdietpep.rtf

Diet Pepsi; Position, Research and New Marketing Campaign This
[ send me this paper ]
4 page paper looks at Diet Pepsi. The brand is examined using the 4 P's of product, price, placement and promotion and then a brief SWOT analysis is presented. Following this primary research findings are simulated and used to suggest a new marketing campaign. The bibliography cites 3 sources.
Filename: TEdietPmark.rtf

Different in Target Market Perception of Levi Jean in London and Hong Kong
[ send me this paper ]
This 25 page paper examines the difference in the perception of the Levi brand comparing the UK; specifically London, with Hong Kong the former British territory that is now part of china. The paper examines Hong Kong and the way in which marketing and product developments could and have taken place that may account for any difference. The paper also includes an example of primary research. The bibliography cites 21 sources.
Filename: TElevimarket.rtf

Directional Missteps at Oracle Corporation
[ send me this paper ]
A 7 page paper discussing Oracle in 1990. The company had been publicly traded for four years and had enjoyed loyalty among investors until early in 1990. Sales were still strong as were profits, but Oracle's reputation for dishonesty and arrogance had spread and investors knew what would be coming in the near future. By the third quarter that year, Oracle was announcing its first-ever quarterly loss - and a large one at that. The paper notes that Oracle is still financially sound and still has time to alter its arrogant, accusatory culture. The paper recommends that the ideal situation would be eliminating the CEO; failing that, the Board needs to bear down on marketing and make the department accountable to the Board while it implements changes in the way it treats customers. Bibliography lists 1 source.
Filename: KSoracleStk.wps

Directory Enquiries Industry in the UK
[ send me this paper ]
The directory enquiries industry in the UK has undergone change with the abolition of the British Telecom 192 service and the launch of the 118 services. This comprehensive 14 page paper looks at the industry and the way it is developing, The paper starts with the background and aims of the liberalisation and then looks at the main competitors, such as the their market share and the way the compete. The influences on the industry and the revenue patterns are also examined and conclusions drawn regarding the way the industry may develop in the future. The bibliography cites 11 sources.
Filename: TEdirenquir.rtf

Disney Analysis
[ send me this paper ]
An 8 page paper. Based on a Harvard Case study, the writer presents an executive summary, an introduction, a synopsis of problems, strengths, weaknesses and threats and recommendations with justification. By 1984, many analysts wondered if Disney was about to collapse. It was said that Disney had not kept up with the times. It has now reclaimed their enviable #1 position in the industry. Bibliography lists 1 source.
Filename: PGdsny2.rtf

Disneyland Paris; the Problems of Euro Disney
[ send me this paper ]
This 7 page paper assesses Disney's decision to build a theme park in Europe and whether or not this was a wise decision. Considering this the paper evaluates the problems faced by the company and its’ current direction and recommended two new strategies to help the park become more successful. The bibliography cites 7 sources.
Filename: TEdisparis.rtf

Diversification Strategy for Starbucks
[ send me this paper ]
This 3 page paper defines and explores the idea of diversification. Starbucks is used as an example. Bibliography lists 2 sources.
Filename: SA635Str.rtf

Domino's Case Study
[ send me this paper ]
6 pages in length. The writer discusses business ethics as it relates to Domino's delivery service problem and Satellite Telecommunications. No bibliography.
Filename: TLCdomno.wps

Dow Chemical's Approach to Environmental Cleaners
[ send me this paper ]
A 3 page paper using Dow Chemical as a benchmark example for InterClean, a supplier of industrial cleaning products. InterClean seeks to develop total packages based on the needs of existing customers, rather than selling them individual items on a piecemeal basis. Dow's approach to developing a workable substitute for a chlorine-based solvent banned from use resulted in Dow using customers to help it design products that work for them. By the time the total ban went into effect, all of the largest customers for the substitute were loyal Dow customers. Bibliography lists 2 sources.
Filename: KSenvClnrsDow.rtf

E-Business Case Study Analysis: Prehistoric Computers
[ send me this paper ]
This 5 page paper evaluates this hypothetical case study submitted by a student. Recommendations are made pertinent to this computer company using net marketing methods. Attention is paid to security considerations. Bibliography lists 7 sources.
Filename: SA326e.rtf

E-Commerce; Gap Inc and Nordstrom Inc.
[ send me this paper ]
This 17 page paper compares the way in which Gap Inc. and Nordstrom Inc. compete for business on the internet. Then paper includes consideration of what is meant by e-commerce, background to both the companies as well as an examination of the companies’ strategies and the way these are reflected in their web sites. The bibliography cites 11 sources.
Filename: TENordgp.rtf

E-Commerce; The Arguments For and Against Internet Trading
[ send me this paper ]
This 16 page paper considers the case of a traditional bricks and mortar company that is considering entering into e-commerce. The paper is written in the style of a report to convince the CEO that e-commerce is a good idea. Arguments for and against e-commerce are included, with the conclusion leading to a clear argument for e-commerce. The bibliography cites 9 sources.
Filename: TEecombm.wps

E-commerce; The Case of Iceland Air and British Airways
[ send me this paper ]
This 8 page paper is written in two parts. The first part looks at the web sites for Iceland Air and British Airways and assesses them for cultural sensitivity and ease of navigation. The second part of the paper performs a PEST analysis, looking at the political, economic, social and technological influences on airlines with specific reference to their use of e-commerce and the internet. The bibliography cites 5 sources.
Filename: TEicelandair.rtf

E-Marketing for Success
[ send me this paper ]
This 13 page paper consider a case where an e-business has seen declining page hits and reduced profits. The paper looks at why this may have occurred and how it can be changed by way of using competitive advantage and marketing communications. Using real cases as examples to demonstrate points raised the paper concludes with recommendations of how to change the marketing of the company. The bibliography cites 26 sources.
Filename: TEecomma.wps

Eastman Kodak / As It Continues To Develop
[ send me this paper ]
In this 7 page case study of Kodak, the writer evaluates corporate restructuring and the re-marketability of Photo CD-- a product that has already failed somewhat in the consumer market but went on to be repositioned and targeted towards business consumers anyway. Kodak's marketing strategy and potential for success are analyzed. Bibliography lists 8 sources.
Filename: Kodak.wps

Eastman Kodak and the Digital Imaging Market
[ send me this paper ]
This 5 page paper looks at the case of Kodak and its’ late entry into the digital imaging. The paper considers how Eastman Kodak can best innovate in order to gain market share and increase profit. The paper is based on a case study supplied by the student. The bibliography cites 2 sources.
Filename: TEkodakdig.rtf

EasyCar
[ send me this paper ]
This 12 page paper examines the business model that is used by Stelios to establish a new car hire, or car rental, company to compete with companies such as Hertz, Alamo and Avis by offering lower prices. The paper is written in four parts. The first part of the paper identifies the characteristics of the car hire business, the second part looks at how easyCar are following a low cost strategy and the operations that support this. The third part considers the level of service that easyCar offers with the last part of the paper discussing whether or not the company may be seen as offering a service that can compete with buses, trains and taxis. The bibliography cites 6 sources.
Filename: TEeasycar.rtf

EasyJet
[ send me this paper ]
This 12 page paper examines the low cost airline EasyJet, the main rival of Ryanair, looking at the market they compete in, how they perform in this market, their competitive advantages and marketing strategies. The paper ends with marketing recommendations that build on the current messages and will appeal the existing target market as well as attract new business. The bibliography cites 8 sources.
Filename: TEeasyjet.rtf

eBay (SWOT Analysis)
[ send me this paper ]
This 5 page paper compares and contrasts eBay in the U.S. with the eBay presence in Asia. Research is provided to support the assumptions. Bibliography lists sources.
Filename: SA801Bay.rtf

Eco-tourism
[ send me this paper ]
This 3 page paper provides an overview on this new niche for the travel industry. Advantages are highlighted. Bibliography lists 3 sources.
Filename: SA344ect.rtf

Eddie Bauer; A Case Study
[ send me this paper ]
This 7 page paper looks at this company that appears to have had problems over the past few years. The company is examined with reference to its recent past, since its' acquisition by Spiegel, and considers the appropriateness of the marketing mix it has adopted. The bibliography cites 20 sources.
Filename: TEbauer1.wps.

Effective Advertising
[ send me this paper ]
This 5 page paper looks at two advertisements and examines them to show how they are effective. The two advertisements are Maybelline Sky High Curves mascara and the diesel X-type Jaguar. The advertisements are examined for content and the way that the message is communicated by way of information and emotional appeal and the use of brand knowledge and aspiration. The bibliography cites 2 sources.
Filename: TEmaybelline.rtf

Eli Lilly (Case Study Analysis)
[ send me this paper ]
This 3 page paper examines a case study on Lilly and its introduction of Evista. Questions presented in the case study are answered. No bibliography.
Filename: SA543Eli.rtf

Emotional Branding at Abercrombie & Fitch
[ send me this paper ]
A 4 page paper answering 4 questions about this retailer’s difficulty in keeping the attention of the narrow target market it seeks. The questions are based on a 2003 article appearing in The Wall Street Journal, “Maybe Sex Doesn’t Sell, A & F Is Discovering.” Bibliography lists 5 sources.
Filename: KSmktgEmotBrnd.rtf

Employment Sector Web Sites : A Marketing Analysis
[ send me this paper ]
This 12 page paper looks at four different firms' web sites in this sector. Criteria is set and each site is evaluated accordingly. Bibliography lists 8 sources.
Filename: SA313web.rtf

Entering a New Market; Car Parts in India;
[ send me this paper ]
This 12 page paper is a marketing report aimed at considering a proposed entrance into a new market. The example here is the automotive industry and the market for spare parts in India. The paper looks at the current environment the country as well as in the industry by using Porter Five Forces model. The writer then goes on to consider the strengths weaknesses opportunities and threats of this venture by way of a SWOT analysis. The writer then looks at the marketing requirements, what will need to be changed and the overall marketing strategy. The bibliography cites 10 sources.
Filename: TEpartsI.wps

Entering the Automotive Market in Canada
[ send me this paper ]
This 14 page paper looks at the Canadian car and the potential that may exist for a fictitious new entrant from China. The paper looks at the Canadian market in general, the automotive industry in Canada, the major competitors and assess the way that the new company could enter the market in terms of access and competitive strategy. The bibliography cites 8 sources.
Filename: TEcanauto.rtf

Entering the Chinese Cosmetic Market
[ send me this paper ]
This 9 page paper considers the potential of the market for in China for cosmetics, including skin care products and makeup. The market s examined in the context of medium sized business seeking a new market to enter. After assessing the market ethnocentric and polycentric approaches are considered for entrance into the market. The bibliography cites 10 sources.
Filename: TEchinacos.rtf

Entering the Chinese Market with a Cosmetic Product
[ send me this paper ]
This Chinese market has the potential to be very valuable. This 16 page paper looks at the potential of the market for a well known cosmetics company to enter with a new product. The paper looks at the market starting with a PESTLE analysis assessing the political, economic, social, technological, legal and environmental influences. The paper then looks at the cosmetic market and the appropriate marketing mix before considering HR issues for the launch. The bibliography cites 9 sources.
Filename: TEcsmchina.rtf

Enterprise Rent – A – Car ; A Case Study
[ send me this paper ]
This 10 page paper looks at Enterprise Rent-A-Car and issues that impact on the company. The paper answers five questions that look at different marketing factors, such as how different car rental customers may choose which company to use, how and why segmenting the market is important and the ways in which the company can attract both gradate recruits as well as more customers. The bibliography cites 4 sources.
Filename: TEentprs.rtf

Entrepreneurial Case Study
[ send me this paper ]
A short, 4 page case analysis of an individual's attempt to create a business that delivers food to area homes & businesses from several participating restaurants. Discussed are area demographics, socio-economics, pricing strategy, etc; The original handout upon which this case is based is not available. No Bibliography.
Filename: Manacas4.wps

Entrepreneurship: Analysis of a Case Study on Takahiko Naraki
[ send me this paper ]
This 17 page paper examines a case study but also provides generic information about entrepreneurship. Venture capital is examined. Bibliography lists 10 sources.
Filename: SA821TN.rtf

Environmental Analysis for the Aqualim
[ send me this paper ]
This 8 page paper is an environmental analysis that could be used when considering the launch of a new water saving device to be attached to showers. The paper looks at the macro environment in Australia and identifies the opportunities and threats that this new water conservation device; the Aqualim will face. The bibliography cites 8 sources.
Filename: TEaqualim.rtf