Environmental Analysis for the Aqualim
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This 8 page paper is an environmental analysis that could be used when considering the launch of a new water saving device to be attached to showers. The paper looks at the macro environment in Australia and identifies the opportunities and threats that this new water conservation device; the Aqualim will face. The bibliography cites 8 sources.
Filename: TEaqualim.rtf

Environmental Analysis of the Beer Industry in United States; Samuel Adams
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This 10 page paper examines the external environmental influences on the beer market in the United States and applies those factors to Samuel Adams, a beer of The Boston Beer Company. The bibliography cites 5 sources.
Filename: TEbeerSAdam.rtf

Environmental Factors In the Marketing of McDonalds
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This 4 page paper looks at the way in which both global and local environmental factors have influenced the marketing of McDonalds. The paper gives examples of both and then considers the impact of technology on the marketing what the marketing practices observed indicate about the company’s ethics. The bibliography cites 4 sources.
Filename: TEMcDglobal.rtf

Ericsson
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This 16 page paper looks at the marketing of Ericsson when they developed a global marketing campaign in 1998. The paper examines how and why this was undertaken, the benefits and the problems and consider the short and long term implications with reference to international marketing theory. The bibliography cites 9 sources.
Filename: TEericson.rtf

Estee Lauder and the Cosmetics Industry
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15 pages in length. The Estée Lauder Companies Inc. is one of the world's leading manufacturers and marketers of skin care, makeup, fragrance and hair care products. This paper examines the history of the company as well as the cosmetics industry in general. Future trends and analysis of the Estee Lauder Company are also included. An excellent resource paper on the cosmetics industry. Bibliography lists 21 sources.
Filename: JGAestee2.wps

Ethics, Global Sales, and Boeing Airlines
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A 4 page overview of the ethical dilemmas which have confronted Boeing in the global market. These include the need to retain the existing employee base while producing a quality product and profiting economically. Bibliography lists 6 sources.
Filename: PPboeSls.rtf

Ethos, Pathos and Logos in an Advertisement
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This 4 page paper examines a diet Pepsi advertisement from the perspective of ethos, pathos and logos to assess the way it appeals to credibility, emotion and logic in the content. The bibliography cites 3 sources.
Filename: TEethospep.rtf

Euro Disney's Transformation into Disneyland Paris
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This well written 9 page paper examines the only Disney theme park in Europe from development to the present day. The paper considers the reasons for its geographical location, including the incentives given by the French government, to the problems it faced with conflicts over its' construction, employee relations and the general culture clashes which resulted in negative publicity and financial losses. The changes in the strategy are then considered in the light of these problems and the result are considered in the long a short term. The bibliography cites 11 sources.
Filename: TEeurdis.wps

Evaluating a Marketing Communications Campaign; Tesco
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Tesco, the UK supermarket, recently launched a television advertisement that told consumers they compared they compared their own prices with those of major competitors, such as Asda and Sainsbury, on their web site. This 3 page paper critically evaluates this as a marketing communications campaign, identifying the likely objectives and how these may have been met. The bibliography cites 2 sources.
Filename: TEtescocom.rtf

Evaluating a Training Manual for Cap-Hays Company
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6 pages in length. When an employee is faced with the decision of whether or not to use a training manual such as that one to be used in the Cap-Hays technical text on Speed Check software, there are numerous considerations to be made. In some phase of that particular employee's business function, it takes consideration in many areas to determine whether or not this is indeed feasible. Some questions that need to be asked are whether or not the manual is well-written and easy to follow, thus deciding if it will indeed be cost-effective for the company; will it be as efficient or time-saving to have Speed Check after evaluating the training manual; and will it be negative or positive in terms of morale or goodwill on all sides. This is a feasibility study on this problem.
Filename: JGAchays.wps

Evaluating The Transformation Process: Italiano Pizza Company
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3 pages in length. The writer briefly outlines why the bookkeeper quit after the business's first month in operation. Bibliography lists 3 sources.
Filename: TLCPizzaEval.rtf

Evaluation of The Body Shop
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This 5 page paper provides a look at The Body Shop, the European based company that produces lotions and cosmetics. A SWOT analysis focuses on prospects for the company's future. Bibliography lists 7 sources.
Filename: SA118TBS.doc

Evaluation of the Robert Mondavi Corporation (Case Study Analysis)
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This 3 page paper examines the corporation and the dilemma it is faced with in the context of a case study. Recommendations are made. No additional sources cited.
Filename: SA410RMC.rtf

Examining the Health and Beauty Industry in France
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This 9 page paper examines the health and beauty industry in France from the perspective of a new entrant. The macro environment is considered, with influences such as economic, social, political and legal factors. Existing competitors are considered and an outline plan for products, target marketing and pricing strategy is presented. The bibliography cites 8 sources.
Filename: TEheabfrance.rtf

EXAMPLES OF THREE SUCCESSFUL US COMPANIES
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This 4 page paper proifles Coca-Cola, Walmart, and Microsoft for ten year performaces, environmental efforts and product innovation. Bibliography lists 6 sources.
Filename: MBbizbiz.rtf

Expanding Morrison's into Hong Kong
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This 4 page paper considers how the UK supermarket Morrison's might undertake a plan to move into the Hong Kong market using a joint venture and outlining the marketing strategy using the 7 P's model. The bibliography cites 2 sources.
Filename: TEmorrhong.rtf

Expanding Nando’s, The South African Grilled Chicken Company
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International expansion can provide many opportunities and threats for any company. This 18 page paper examines the case of Nando’s a company founded in 1987 in South Africa now present in 30 countries. To assess the company the writer performs an in-depth SWOT analysis of Nando’s to assess the strengths, weaknesses, opportunities and threats and then uses this comprehensive expansion to develop a marketing plan for entrance into a new country. The bibliography cites 16 sources.
Filename: TEintnando.rtf

Expanding Polo Ralph Lauren into Saudi Arabia
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This 9 page paper examines the potential of Polo Ralph Lauren to expand into the Saudi Arabian apparel market. The paper started with a Porters Five Forces analysis and a SWOT analysis of the company and then looks at the macro environment in Saudi Arabia to assess this as a potential market for the company. The paper then suggests a market entry strategy for the company. The bibliography cites 8 sources.
Filename: TEpolosa.rtf

Expansion Strategies of Asda and Waitrose
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This 6 page paper examines how Asda and Waitrose are expanding. The paper uses Ansoff’s matrix to examine the strategies and gives examples of the way the different strategies are seen in both supermarkets marketing and actions. The bibliography sites 8 sources.
Filename: TEwaitro.rtf

Expedia, Travelocity and Orbitz; Web Site Comparison
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This 4 page paper compares three travel web cites, looks at their similarities and differences and how these may be interpreted. The bibliography cites 6 sources.
Filename: TEtravweb.rtf

Exploring the Marketing Concept
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This 5 page paper examines definitions of marketing and explores the marketing concept. Three examples are provided. Johnson & Johnson and Harley David son are highlighted as companies that used successful marketing schemes. Bibliography lists 5 sources.
Filename: SA633mkt.rtf

Famous Amos / Case Study
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This 4 page paper explores the fate of Famous Amos' chocolate chip cookies. The paper provides an overview of the company, an analysis of the problems and recommendations as to what Amos could have done to assure long-term success. Bibliography lists 1 source.
Filename: Amos.wps

FARAC; A Marketing Case Study
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This 8 page paper uses information provided by the student to write a report indicating what a new product is, who the target market are and how the marketing has been designed to communicate effectively with that market. The paper includes a description of the product; a food preparation device, and looks at the use of colour, fonts, photographs and style to achieve the goals. The bibliography cites 5 sources.
Filename: TEfarac1.rtf

Fashion Research Paper on Interchangeable Pockets or Hoods
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This 7 page paper presents research on the market for a new product; removable/interchangeable pockets and hoods. The paper outlines the target market of female tweens between the ages of 10 and 13 years looking at the demographics and psychographics of the target market, assesses the benefits of the new product, looks at potential influences on the way the new product will sell and presents a positioning statement. The bibliography cites 16 sources.
Filename: TEpockets.rtf

Fast Food Industry
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A 15 page paper that provides an overview of the fast food industry. The paper includes: executive summary, history of the fast food industry beginning with White Castle in 1916, the key players today, major success and growth factors, financial data, trends, such as multi-branding, and the future prospects for the industry, and an analysis. Bibliography lists 12 sources.
Filename: PGfstfd.wps

Fax International: A Case Analysis
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This is a 5 page paper which examines the business plan and strategy of a telecommunicaitons business planned entrance into the international market. The bibliography has 5 sources.
Filename: JHFaxi.rtf

Feasibility Study for Bringing a Flameless Candle to the Market
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This 3 page paper conducts a feasibility study into an idea for a new product; a flameless candle. The paper looks at the potential market and considers the ease of manufacture and distribution. The bibliography cites 2 sources.
Filename: TEflameless.rtf

Federal Express Case Study
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7 pages. This is a case study of Federal Express that critiques Federal Express' business and quality management as well as their vision and mission statements, and the competitive field in which Federal Express works. Bibliography lists 6 sources.
Filename: JAfdexps.rtf

Fiber Product Design
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Considering cost, ease of production, environmental safety and renewable access, the best alternative for floor covering in the future may well be hemp, or cannabis sativa. It has many of the same qualities that make sisal, also a hemp, a viable alternative as well as the added merit of meeting geographical growth requirements within the United States, which would provide further economic incentive. Political deterrents and the lack of processing facilities prohibit the growth of this particular market at this time but these are obstacles easily overcome when considering the benefits. This 13 page paper explores the alternatives in natural fibers, including sisal and hemp, for use in producing an economical, environmentally safe and aesthetically pleasing alternative to synthetic fibers for use as floor coverings. Bibliography lists 8 sources.
Filename: KThempru.wps

Film Review & Critical Analysis of "Raging Bull"
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A 2 page paper which reviews and provides critical analysis of Martin Scorsese's 1980 film, "Raging Bull." Bibliography lists 1 source.
Filename: TGragbul.wps

Financial Times Lifecycle
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This 11 page paper looks at the UK newspaper The Financial Times ad considers its development though to the current maturity stage of the product lifecycle. The paper looks at strategies which have been followed in the past and the strategies that should be followed of the paper is to survive the current market condition before the level of decline becomes unstoppable. The bibliography cites 10 sources.
Filename: TEFTlifec.rtf

Finding a New Product and Marketing it
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This 21 page report style paper looks at the company DaimlerChrysler and looks at a way in which the company may seek to improve their current position by introducing a new product line; a motorbike. The report looks at the current market conditions and competitors as well as their own potions, and after this a marketing strategy is developed to launch and market the product. The campaign looks at the 4 P's and also includes sample cash flow forecasts and 4 graphs. The bibliography cites 10 sources.
Filename: TEmotbik.wps

Finding the Right Price at Alma Products
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A 4 page breakeven analysis for a new charcoal starter product offered by Alma Products. Alma’s principals are not overly concerned with making a profit during the first year, but neither should the company sell the product for a low price at the outset only to raise it later. The paper recommends prices at which retailers and mail order houses should sell the product. Bibliography lists 3 sources.
Filename: KSacctBrkevnAlma2.rtf

Finding the Right Price at Alma Products
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A 6 page breakeven analysis for a new charcoal starter product offered by Alma Products. Alma’s principals are not overly concerned with making a profit during the first year, but neither should the company sell the product for a low price at the outset only to raise it later. The paper recommends prices at which retailers and mail order houses should sell the product. Bibliography lists 3 sources.
Filename: KSacctBrkevnAlma.rtf

Five-Year Marketing Plan: Home Depot Inc.
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This 16 page paper presents a marketing plan for the named company. Home Depot Inc. is the largest home improvement chain in the world and the second largest retailer (after Wal-Mart) in the United States. The company has historically offered a vast array of home and garden improvement products at the lowest cost possible with the best customer service. In recent years, its customer service has declined dramatically. This paper presents a market analysis that includes a company profile, industry analysis, analysis of the competition, a SWOT analysis of the company, mission, financial and nonfinancial goals, target markets, customer analysis, expanded services, marketing mix (4Ps), selected financial data, and a marketing plan with five-year financial projections and the five-year implementation plan. 3 Tables are included. Bibliography lists 15 sources.
Filename: PGhmdpo.rtf

Following the Chain of Command (Case Study Analysis)
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This 8 page paper evaluates a case study submitted by a student. The case study involves an airline where protocol was broken and some of the managers were demoted as a result of a loss of cargo. The outcome of the case is discussed in depth. No bibliography.
Filename: SA347air.rtf

Ford; Selling Cars
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This 12 page paper looks at the way Ford sells cars by examining the company, looking at the way sales are supported with the strategies, marketing and structure and considering some of the approaches and changes which have occurred in the sales structure. The bibliography cites 9 sources.
Filename: TEsellford.rtf

Forte Hotels, Branding, and Possible Future Markets
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This 12 page report discusses the United Kingdom’s hotel chain known as the Forte Hotels Group. The Forte Hotel Group includes Le Meridien, Trusthouse, Posthouse and Heritage hotels around the world and is the United Kingdom’s leading hotel group with 300 properties representing 30,000 rooms. The company employs approximately 47,000 people throughout the world (forte-hotels.com). Sixteen of the hotels are in London alone. In fact, Forte’s Trusthouse properties alone number over 200 hotels in Britain. The hotel industry is a notoriously troublesome realm in which to truly prosper requires the establishment of a clear identity. “Branding” has proven itself, time and again, to be an important component in the overall marketing mix of the “hospitality” industry. Bibliography lists 7 sources.
Filename: BWforte.wps

Fragle Van Lines: Considerations for Expansion
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A 4 page overview of the considerations that are inherent in the expansion plans of this company. The author considers relationships with other carriers, resources, advertising and information systems. Bibliography lists 3 sources.
Filename: PPvanLn.rtf

Frigidaire and the Front-Loader Dilemma
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This 4 page paper considers Frigidaire's problems and issues with its attempted launch of a front-loading washing machine. It uses a case study to determine what recommendations the Marketing Manager could make to the company with regard to this product. Bibliography lists 3 sources.
Filename: HVCSFrig.rtf

Frigidaire Case Study
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This 3 page paper discusses what Frigidaire should do in regard to their front-loading washing machine, which they introduced several years ago with little success. The paper considers the problem from a marketing viewpoint. Bibliography lists 3 sources.
Filename: HVFriRev.rtf

Frigidaire Case Study
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This 6 page paper is based on a case study provided by the student. In 1996, Frigidaire introduced a new front-loading washing machine, the only real innovation in the industry in many years. Sales were more than 30 percent below projections. The essay provides a brief background, problem statement and analysis, key facts in the case, alternative solutions, recommended solution and implementation using the 4 Ps marketing mix. Bibliography lists 1 source.
Filename: PGfrig.rtf

Frigidaire Front Loading Machine Positioning
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This 2.5 page paper continues the case study of Frigidaire's new front-loading washing machine. The essay begins with an overview of market segmentation and an outline of market research the company has that segments the market. The writer then recommends positioning strategies for marketing this new machine. Bibliography lists 1 sources.
Filename: PGfrigi2.rtf

Frito-Lay and the Sun Chip Multigrain Snack
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This 14 page paper is based on a case study supplied by the student. The paper outlines the development of the multigrain snack called Sun Chips by Frito-Lay and the issues when deciding if this product should come to market. The paper carries out a SWOT analysis to look at strengths, weaknesses, opportunities and threats of this new product and then at the marketing of the product before determining of this launch should go ahead. The paper also suggests a marketing campaign that can be used. The bibliography cites two sources.
Filename: TEfritol.rtf

Furniture Brand International
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This 15 page paper provides an overview of this furniture company, inclusive of its long history. A comparison is made with IKEA in part of the paper and the firm is evaluated in terms of its global reach. A SWOT analysis is performed and recommendations are made. The 2003 economy is discussed. Bibliography lists 13 sources.
Filename: SA349FBN.rtf