Gap Inc. Case Study
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This 7 page paper is based in a case study supplied by the student. The paper examines Gap Inc and its’ four brands; Gap, Banana Republic, Old Navy and Forth and Towne. The paper examines the way the brands are differentiated in terms of positioning and target market and assesses whether it was due to cannibalization that the Gap brand has seen as decline or if there are other explanation. The bibliography cites 3 sources.
Filename: TEgapcase.rtf

Gap Inc.; Marketing in the UK
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This 18 page paper looks at the marketing of Gap Inc. in the UK. The paper looks at Gap, its marketing and positioning as well as target market, the paper also considers the activities and position of two main competitors, Next PLC and Benetton, and also at the macro environment influencing the clothing industry in the UK. The bibliography cites 23 sources.
Filename: TEgap003.rtf

Gateway's Distribution and Marketing
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A 9 page paper assessing a case study of Gateway in 2001. At the time, Gateway operated 372 retail stores in the US, 300 stores outside the country. The company had suffered large losses in the previous two years. The paper recommends that Gateway slash staffing at the stores; dedicate half the remaining staff to outside business sales; and focus on increasing business in international markets. The paper concludes with an epilogue that includes the news of Acer's acquisition of Gateway intended for completion before the end of 2007. Bibliography lists 2 sources.
Filename: KSmktgGatew.rtf

General Environmental Analysis for Reebok International
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This 15 page paper provides a systematic analysis of the basic factors that will influence future projections for Reebok International. In particular, this paper outlines an environmental analysis that defines the major environmental factors, including social, political and economic elements, that shape the future projections for the company. Bibliography lists 5 sources.
Filename: MHReebo_.wps

General Motors, Lexus and Mercedes Internet Marketing
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This 7 page paper examines the web sites General Motors, Mercedes and Lexus websites and compares and contrasts the unique features and differences as well as similarities of each website. The bibliography cites 5 sources.
Filename: TEGMlexus.rtf

Gillette
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This 13 page paper is a sample research project that sets out to identify why Gillette has managed to remain the market leader for razor sales. The paper starts with some background, a rationale, objectives and a methodology. Secondary data and primary data and then used. The primary data is with a suggested questionnaire and example answers are given so that an analysis can be performed. The bibliography cites 15 sources.
Filename: TEgillette.rtf

Gillette's Mach3
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A 15 page paper discussing Gillette's development and launch of the Mach 3 razor and blades. Gillette expects to sell 1.2 billion Mach 3 units each year, annually recouping its $1 billion development and marketing expense in bringing the product to market. This paper examines the questions surrounding decision making involved in the launch of the product, including where and when to release the product line to various markets. Includes a SWOT analysis. Bibliography lists 13 sources.
Filename: KSGilletteMach3.wps

Gino, SA: Case Study
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Case Study, Gino SA concerning expansion in China of industrial boiler and burner products by French-owned corporation under the management of David Zhou. Case looks at competition, distribution channel, three-year strategic plan, a specific crisis issue with Feima, and lessons learned. Bibliographys lists 1 source. jvGinoSA.rtf
Filename: jvGinoSA.rtf

Global Communication and Marketing; Disney
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Disney is a global media company; this 10 page paper looks at the strategy of Disney Corp., focusing on media and marketing issues. The paper looks at how the company has communicated in the past, the current strategy, the impact of technology and the actions and reaction of competitors. The paper ends with some future marketing strategy recommendation. The bibliography cites 9 sources.
Filename: TEdisneymark.rtf

Global Marketing; A Case Study
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This 7 page paper looks at how an international company's marketing strategy. The company chosen is Rebook, the sports wear companies that competes head to head with Nike. The first part of the paper examines the level of customization the company has chosen to adapt with the second part of the paper analyzing the reasons for this choice and assessing the level of success. A comparison is made with Nike's standardization strategy. The bibliography cites 8 sources.
Filename: TEreebok.rtf

Gordon's Gin; International Marketing
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This 11 page paper examines the Gordon's Gin brand, based on a case study provided by the student. The paper looks at the aspects if international marketing that the company needs to consider, such as the role of international marketing, a SWOT analysis, segmentation, target markets, positioning, market selection and strategy, competitive advantage, marketing communication and distribution issues. The bibliography cites 7 sources.
Filename: TEgordongin.rtf

Great Entrepreneurs: Eli Whitney, Henry Ford, Oprah Winfrey, and Sir Richard Branson
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A 5 page overview of the lives and accomplishments of these great individuals. This paper points out the characteristics that make them entrepreneurs. Bibliography lists 1 source.
Filename: PPentrepreneursOprah.rtf

Growing the WNBA's Brand
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A 5 page paper discussing marketing the Women's National Basketball Association's acceptance and growing its brand. Many of the WNBA players differ from other women only in the fact that they play basketball for a living. The WNBA has thrived on its grass-roots characteristics and it should work to preserve them. Players generally are unable to stage dunks and other dramatic maneuvers and so concentrate on solid skills that many of the men's teams have lost. In this respect, WNBA teams can build appreciation among male fans as well. Teams and the national organization need to use both approaches in their marketing efforts. Includes a SWOT analysis. Bibliography lists 7 sources.
Filename: KS-WNBA.rtf

Guarding the Flank in a Price War
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A 5 page paper answering specific questions about a price war among grocery chains in Quebec in 1983. The price war came about as a result of a marketing research effort, and taught as many lessons about the usefulness of marketing theory in real-world application as it did Steinberg’s ability to affect the local grocery market in a short time. No sources listed.
Filename: KSeconPriceWar.rtf

Gucci
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This 43 page paper is an in-depth examination of the Gucci group. The paper begins with the history of the company under the guidance of Guccio Gucci and the way it developed after his death in 1953. The paper looks at the fall of the company and its recovery under Dominico De Sole and Tom Ford. The paper then examines the current position of the company, including the strategic alliance with PPR and the strategies that have been used by the company. This includes how it markets its products, the product mix using the BCG matrix, the role of acquisition and finally a financial analysis to ascertain the impact that the strategies of the last few years had had on the company’s performance. The bibliography cites 41 sources.
Filename: TEgucci1.rtf

GUCCI: The Naked Truth Or Just In Fashion?
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This 34 page paper examines the use of nudity in advertising, looking at why there is an increase in nudity in marketing, considers the reasons behind the increase and look at how it reflects on society and impacts on it. The paper uses the case of Gucci to examine these phenomena and uses this to discuss whether it is right or wrong to use nudity. The paper includes 4 small illustrations of Gucci advertisements that are used in the paper. The bibliography cites 27 sources.
Filename: TEnudgucci1.rtf

Gucci; Marketing Success
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This success or failure of a company is not only due to the products, it is also reliant on the marketing. This 20 page paper examines the well known company Gucci and the way the company has marketed its’ goods, including some failures, to reach the current successful position of a brand with an exclusive image. The bibliography cites 14 sources.
Filename: TEGciMrk.rtf

H&M
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This 9 page paper examines the Swedish discount fashion store which sells high fashion; Hennes and Mauritz which operates as H&M. The paper gives a brief history of the company and looks at how and why the company may be argued as a leader in innovation. The paper looks at theory and examples of innovation including the partnerships with designers such as Stella McCartney and Karl Lagerfeld and Viktor & Rolf. The paper ends with a discussion on why it was necessary for H&M to innovate. The bibliography cites 9 sources.
Filename: TEHandMin.rtf

Haagen-Dazs Marketing Analysis
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An 8 page paper. While most ice cream companies market their product to children, Haagen-Dazs has always targeted the adult market. As one writer said: "Haagen-Dazs transformed a stagnant and declining market dominated by established brands with little or no interest in innovation by extending the appeal of a product that was once just a children's treat to become an adult indulgence." This essay provides a short background discussion of the company, including the recent sale to Nestle. The essay includes discussions about Haagen-Dazs use of the 4Ps, market segmentation, competitive advantage and innovative marketing techniques. Bibliography lists 11 sources.
Filename: PGhaadaz.rtf

Hansa Pilsner Case Study; Marketing Questions
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This 7 page paper is based on a case study supplied by the student on the South African SAB beer; Hansa Pilsner. The paper answers questions concerning marketing, looking at why it failed in the early years, the research that could have been undertaken before launching a new beer, the ways the market could have been segmented, how the communication eventually succeeded and whether the brand should move to a mass market strategy from its' niche market. The bibliography cites 5 sources.
Filename: TEhansaP.rtf

Harley Davidson Motorcycles: The “Bad Boy” Image Verses Fact
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A 9 page history of the emergence of Harley Davidson motorcycles and the culture which they have spawned in the U.S. Contends that despite the “bad boy” image these motorcycles are associated with the contemporary Harley owner is more often a businessman, doctor, or lawyer than they are a “gang” member. Provides statistics to back this contention up. Bibliography lists 10 sources.
Filename: PPharley.wps

Harley-Davidson / A Look Back At Marketing Strategies In 1977
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This 10 page paper reviews the Harley Davidson motorcycle company. A brief history of the company is offered, followed by the slump it experienced in the mid-1970s when Japanese manufacturers flooded the American market with their products. Recommendations for actions Harley-Davidson could have taken in the late 1970s are offered. Two tables are provided. No sources cited.
Filename: HDav.wps

Harley-Davidson Case Study
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6 pages. This interesting case study on the Harley Davidson Motor Company includes a comprehensive analysis, key issues raised in light of the analysis, a SWOT analysis, potential strategies for the company and suggestions concerning the market segmentation and targeting. Bibliography lists 6 sources.
Filename: JGAhrlyd.rtf

Harley-Davidson: A Case Study
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7 pages. This case study on the Harley-Davidson Company will concentrate on a potential problem the company faces in future sales. The problem will be identified, and options or solutions discussed. Affordability and/or resources will be considered as the best option to overcome the potential roadblock is studied. Supporting data will be used along with outside resources in order to bring the case up to date. The summary/conclusion will be based on all of the above. Bibliography lists five sources.
Filename: JGAharsn.wps

Harvard Case Study: Lenor Refill Package
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A 12 page paper discussing a Harvard Case supplied by the student. Proctor & Gamble have a fabric softener called Lenor in Europe (it is the equivalent of Downy in the U.S.). Sales have declined due to consumers' concerns for the environment, including land fill waste. The writer discusses the issues being faced by P & G and the options to increase sales again. There are three alternatives given in terms of the product and then two alternatives in terms of packaging. These are discussed along with specific questions regarding the case. 1 illustration included. Bibliography lists 3 sources.
Filename: PGlenor.rtf

Have Barclays Bank Succeeded in Differentiating Themselves?
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This 8 page paper critically evaluates the extent to which Barclays Bank has differentiated itself from others in the marketing of financial services. The examination takes place in the context of an article by Birch and Young; "what does cyberspace mean for the financial services industry". The bibliography cites 9 sources.
Filename: TEbarebank.rtf

Heineken (SWOT Analysis)
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This 5 page paper provides a SWOT analysis in paragraph form as well as information about the company. Bibliography lists 3 sources.
Filename: SA919hei.rtf

Heineken's Buckler NA Beer
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A 10 page paper discussing marketing possibilities faced by Heineken in aiding the success of their nonalcoholic beer, Buckler. Heineken's overall goal is to be a European company headquartered in Amsterdam, rather than being a Dutch company that does business in Europe. Buckler has been available in France and Spain as well as the Netherlands since its launch, but Heineken has failed either to take advantage of the much larger markets of Germany and Great Britain, and also has failed to identify Buckler with Heineken. The company is well-respected, and it has taken the stance of throwing out Buckler as a stand-alone brand without benefit of identification with Heineken. The paper recommends that Heineken expand Buckler into Europe's two largest markets and give greater promotional freedom to the operating companies that produce and distribute the formulation. Bibliography lists 1 source.
Filename: Heineke2.wps

Hewlett Packard; Communication with External Parties
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This 4 page paper examined how the well known technology company Hewlett Packard comicalities with the public. The paper looks at different forms of communication, including annual reports and marketing as well as the use of e mail and the internet. The bibliography cites 3 sources.
Filename: TEHPcomm.rtf

High and Low Involvement Purchase Decisions
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This 10 page paper examines the purchase decision of two different purchased. Based ion questionnaires supplied by the student the way the decision were reached when purchasing a cup of coffee and a lap top computer are compared. For each decision factors examined in the paper include needs recognition, the pre purchase search, evaluation of alternatives, the impact of the socio-cultural environment and psychological field, the influence of marketing, the post decision behavior and the differences between high involvement and the low involvement decisions. The bibliography cites 8 sources.
Filename: TEpurcoff.rtf

Hill and Rifkin's Radical Marketing
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This 5 page paper critically reviews the book Radical Marketing by Sam Hill and Glenn Rifkin. The subject of marketing is discussed in depth. No additional sources cited.
Filename: SA044Rad.rtf

Hillerich & Bradsby: Manufacturer of Louisville Slugger Bats
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10 pages in length. The writer discusses Hillerich & Bradsby, manufacturers of the Louisville Slugger baseball bats, by addressing company history, product marketing, mission statement and goals, employment analyses, product analyses, market position and annual financial statements. Bibliography lists 10 sources.
Filename: TLCslugr.wps

History and Development of International Communication
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(5 pp) The history of international communication is as varied as the development of the nations themselves. The speed of development of all communications is linked to the economic progress of that nation. Where once the stories or the information seemed related to the community, then the state, and the nation, now, that same information can be transmitted with electronic speed to almost any where in the world. Yet are we all getting the same news? This discussion will examine the possibility and subsequent history that will put a different slant on the "spin" of international communications. Bibliography lists 3 sources)
Filename: BBprcomm.doc

Hollywood: Exploitation During the Golden Age
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A 12 page overview of the economic strategy launched in film production and promotion during the 1930s and 1940s. This strategy, in part, included the dynamics of film production (dynamics of the producer-unit system) and the alliance between studio systems and exhibitors, alliances established through vertical integration. One of the most important inclusions in this economic rationale, however, was the "bankable" star system. Bibliography lists 5 sources.
Filename: PPfilmE2.rtf

Home Depot Article (Reaction Paper)
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This 3 page reaction paper focuses on an article about marketing at Home Depot. Bibliography lists 2 sources.
Filename: SA904hd.rtf

Home Shopping Network
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This 10 page paper provides an overview of the Home Shopping Network (HSN) and where it is headed. The company is evaluated and compared with Amazon.com. Porter's five forces model is used to evaluate the company. Bibliography lists 12 sources.
Filename: SA037HSN.rtf

Honest Tea Company
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This 3 page paper takes a look at this company and its marketing approach. Corporate social responsibility is discussed. Bibliography lists 3 sources.
Filename: SA902hon.rtf

House of Blues' Los Angeles Venue
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A 21 page paper discussing this themed chain in general, but taking particular note of the Los Angeles location. Peter Morton and Isaac Tigrett are credited with creating the entertainment-centered restaurant with their early 1970s creation of the Hard Rock Café, born of combining one pop culture component with another. Twenty years later, Tigrett created the House of Blues, promoting blues music in seven venues with restaurants, 20 without. The paper discusses the company, its performance, competitors and marketing. The paper includes a SWOT analysis. Bibliography lists 16 sources.
Filename: KShouseBlue.wps

How Can A Football Club Increase Ticket Sales?
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The 34 page paper undertakes research to examine what potential strategies a football club could use to increase their ticket sales. The paper are stocked with an introduction and an in-depth literature review, looking at the UK football tickets sales in the past in the and the influences on those sales. The paper then simulate primary research to identify areas of potential strategies the clubs could utilize to increase their overall level of ticket sales. The paper ends with recommendations. The bibliography cites 19 sources.
Filename: TEfooticket.rtf

How Cars Are Marketed
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This 8 page paper uses cars of an example of a technological product and examines how they are marketed. Looking at the differences in the way technology is marketed to men and women. The paper uses the example of the Renault Clio which is primarily aimed at a female target market and compares this with more masculine brands, such as BMW and Audi. The paper looks at the way the marketing differences and some of the underlying theories that may explain these differences. The bibliography cites 9 sources.
Filename: TEmarkcar.rtf

How Johnson & Johnson Survived and Thrived After the Tylenol Scares
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This 5 page paper evaluates a case study on the Johnson & Johnson company and the bad publicity it received during several Tylenol scares. Remedies to resolve the marketing problem are presented. The concept of marketing mix is explored. Bibliography lists 5 sources.
Filename: SA211JaJ .rtf

How McDonald's Changes With the Times
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This 6 page business paper looks at McDonald's Corporation, how it began and how it reinvents itself all the time. Recent changes and expansion plans are duly noted. Bibliography lists 5 sources.
Filename: SA347McD.rtf

How the Internet Increases Competition
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The internet has changed the way business takes place. Increased information flow has reduced the inequality or asymmetry if information, resulting in a more competitive environment form many goods. This 7 page paper shows how this has happened with the sale of books and the emergence of companies such as Amazon. Prices have fallen, choice has increased and traditional bricks and mortar bookstores have had to adjust the way they compete. The bibliography cites 8 sources.
Filename: TEbooks1.rtf

How to Enhance the Reputation of the US and its’ Citizens
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The reputation of counties depends on a range of factors. The United States has suffered as a result of recent global events. This 34 page paper is a study that has the aim of developing a strategic approach for the US to enhance its reputation to create a more positive image using only volunteers. The paper details the problem and the causes of the problem, examines the way in public relations tools may be used to manipulate public perception and presents an example of primary research that identifies the audience that should be targeted with any reputation enhancement strategy. The paper also includes a case study where poor performance required a cost effective people centric public relations campaign to rebuild reputation. The paper concludes with a broad strategic approach that could be adopted. The bibliography cites 16 sources.
Filename: TEUSreputa.rtf

How to Obtain Clients Quickly for a Computer Consulting Business
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This 5 page paper provides cursory information that is applicable to any business. The focus is on getting clients as quickly as possible. Two books are consulted to come up with a strategy for a hypothetical case. Bibliography lists 2 sources.
Filename: SA543com.rtf