How Wal Mart Can Improve Its Image
[ send me this paper ]
This 10 page paper examines Wal Mart and answers questions posed by a student. The focus is on how Wal Mart can improve its image. Many tutorial notes are included to help a student write his or her own paper. A bulleted executive summary is also a part of the paper. Bibliography lists 8 sources.
Filename: SA447Wal.rtf

IBM Systems and Technology Marketing
[ send me this paper ]
This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not they are a marketing orientated firm. The paper includes a discussion on the propose of marketing in a modern organization, a SWOT analysis of the marketing, consideration of the B2B model and the use of customer relationship management, the marketing mix and the general marketing strategy. The bibliography cites 8 sources.
Filename: TEibmsystem.rtf

IBM: Analysis of the 1993 and 1994 Financial Statements
[ send me this paper ]
5 pages in length. Using ratios based on the 1993 and 1994 financial statements, shows how to make an informed decision on financial stability of the organization using such tools as current ratio, profit margin, inventory turnover, debt equity ratio and other ratios and financial analyses.
Filename: JGAibmfswps

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan
[ send me this paper ]
This 12 page paper examines different data needed as part of a marketing plan for a budget hotel located in Aqtau in Kazakhstan. The paper considers the demographics of the target market and other factors such as psychographics, geographical appeal, social and cultural factors. The paper than considers the micro and macro competition that should be considered in any marketing plans. The bibliography cites 8 sources.
Filename: TEkazahot.rtf

IKEA -- The Swedish Furniture Company with Very Different Ideas
[ send me this paper ]
This 8 page report discusses the Swedish furniture chain IKEA. With the slogan “affordable solutions for better living,” IKEA appeals to people who understand that functionality has its own form of beauty and style. The company also explains “ours is not a flashy crusade” in its “Unboring Manifesto” in which it makes it clear that they understand that people “who really needed a more beautiful home weren’t able to afford it.” The end result has been a success story in which one company is able to transcend national boundaries in order to successfully appeal to a far greater number of consumers. Bibliography lists 4 sources.
Filename: BWikea.rtf

IKEA Invades America
[ send me this paper ]
This 7 page paper uses a case study of IKEA to explain its product strategy, its business model, it growth options and any potential changes to its marketing strategy. Bibliography lists 2 sources.
Filename: HVIKEA.rtf

IKEA North America L.L.C. – Marketing
[ send me this paper ]
A 15 page paper that not only addresses issues directly associated with IKEA home furnishings company but also provides explanations of a variety of aspects of marketing. These include: marketing systems and marketing research; internal sources of marketing information; IKEA product differentiation strategies; product life cycle, including explanation of the four stages in the cycle; distribution channels; Online marketing and its values; definition of different terms, such as product hierarchy; the differences in marketing services versus goods; pricing strategies; price elasticity of demand. Bibliography lists 17 sources.
Filename: PGIKEA.rtf

Improving Tourism in London
[ send me this paper ]
An eight page paper which looks at an article from the Financial Times regarding tourism in London and uses the information to suggest ways in which London’s marketing strategies can be improved, and how this will benefit both the UK and foreign tourist. Bibliography lists 3 sources
Filename: JLlondon.wps

Increasing Gap’s Market Share
[ send me this paper ]
A 5 page paper discussing the decline that Gap, Old Navy and Banana Republic have been experiencing in recent years, for the purpose of analyzing the problems that exist and arriving at possible solutions. Gap appears to have lost its relevance both to teens and their parents, its two primary target market segments. The paper recommends that Gap seek customers’ advice while also working to discover any underlying organizational problems in its design process. Bibliography lists 5 sources.
Filename: KSmktgGap.rtf

Information Technology Strategic Plan for JP Morgan Chase
[ send me this paper ]
This 7 page paper provides an IT analysis of this company. Examples of how changes may be implemented is provided. Company data is also discussed and a SWOT analysis is included. Bibliography lists 4 sources.
Filename: SA624JPM.rtf

Innovative Suggestions for Kmart
[ send me this paper ]
A 3 page assessment of Kmart’s current retail status and suggestions for improvement. Bibliography lists 3 sources.
Filename: PPkmart.rtf

Integrated Marketing Communications
[ send me this paper ]
This 10 page paper first provides an explanation of integrated marketing communications, a process wherein all forms of marketing and advertising carries the same message to consumers and identifies some of the types of media that may carry that message to consumers. The essay then describes a case study of integrated marketing communications for one arm within the Sears corporation – the Sears Home Services business. The writer relates how Sears approached their integrated marketing program and the results of their evaluation of the program. Bibliography lists 10 sources.
Filename: PGsrsimc.rtf

Intel (Case Study Analysis)
[ send me this paper ]
This 4 page paper examines a case study submitted by a student regarding Intel. The case is called "Intel Corporation: The DRAM Decision." Bibliography lists 2 sources.
Filename: SA537Int.rtf

Intel Corporation: A Case Study
[ send me this paper ]
5 pages in length. This paper presents a history of the Intel Corporation, along with a case problem. After a brief statement of the problem, there is an indepth analysis as well as recommendations as to the possible solutions to the case. Bibliography includes 2 sources.
Filename: JGAintla.wps

Internal Influences on the Marketing of Harpers Bazaar Magazine
[ send me this paper ]
This 3 page paper looks at three potential internal influences that impact on the way marketing takes place at Harpers bazaar magazine. The three internal influences disgust are available expertise, financial condition of the company, and management strategy. The bibliography cites 3 sources.
Filename: TEharpersb.rtf

International Expansion Brand Strategies
[ send me this paper ]
This 4 page paper uses Nike as an example to examine the strategy that may be used by a company expanding and operating in international market. The paper outlines the two main choices of standardisation or customisation and then looks at Nike’s own stratagem and how it may be classified, giving examples of the strategy in action. The final part of the paper looks at how the strategy can be seen though the use of the 7 P’s. The bibliography cites 6 sources.
Filename: TEnikebr.rtf

International Marketing; The Case of BMW
[ send me this paper ]
This 9 page paper considers how BMW approach the marketing of their products internationally. The paper examines the evidence for standardisation and customization with BMW marketing, citing different marketing campaigns to illustrate points raised. The bibliography cites 12 sources.
Filename: TEBMWmarketing.rtf

International Marketing; The Problems of the Beef Crisis in Europe
[ send me this paper ]
This 5 page paper looks at the recent problem with BSE found in beef cattle in Europe and considers the problem form an international marketing perspective, considering how this product may be transformed into a saleable product once the crisis is under control. The bibliography cites 5 sources.
Filename: TEbeefma.wps

Internet Marketing Efforts Of Federal Express And The US Postal Service
[ send me this paper ]
A 7 page paper primarily comparing the websites of Federal Express and USPS. Internet marketing is growing in size, but many companies and organizations find they are unsure of what direction their Internet efforts should take. The US Postal Service presents a far different image through their website than through their aggressive broadcast advertising, with the website being little more than a means of urging purchase of post office-related items for gift giving. Federal Express' site is far more useful, and is intriguing in its registry center for government departments shipping documents or packages under the blanket contract held with FedEx. Bibliography lists 9 sources.
Filename: FedExPost.wps

Internet Marketing Strategy; A Comparative Case Study
[ send me this paper ]
This 6 page paper looks at two different commercial internet sites and considers their similarities and differences in terms of target market, segmentation, web design and marketing as well as general strategies. This case uses d store and Myer's. The bibliography cites 4 sources.
Filename: TEmarint.wps

Internet Marketing; A Case Study
[ send me this paper ]
This 8 page paper considers why and how a florist may seek to develop and promote themselves on the web. The first part of the paper considers the value that may be gained, the second part of the paper uses the SOSTAC model; situation, objectives, strategy, tactics, action, and control in order to develop a marketing strategy. The bibliography cites 6 sources.
Filename: TEdaisyf.rtf

Internet Retailing; Creating a Profit;
[ send me this paper ]
This 5 page paper looks at the problems of internet sales which do not yet create a profit whilst having huge future potential. The paper uses the case study of a major food retailer in Australia; Woolworth's. The paper looks at the systems, including operational and accounting as well as a brief SWOT analysis. The bibliography cites 5 sources.
Filename: TEauswol.wps

Intersect Investment Services: A Case Analysis
[ send me this paper ]
This is a 3 page paper which is a case analysis of the implementation of strategic planning for a financial investment firm. The bibliography has 1 source.
Filename: JHInte.rtf

INTERVIEW: CHILDREN'S HOSPITAL OF PHILADELPHIA
[ send me this paper ]
This 3-page paper presents a sample interview with a marketing person at Children's Hospital of Philadelphia.
Filename: MThospmark.rtf

Introducing a Wine into the Chinese Market
[ send me this paper ]
This 10 page paper looks at the China and the country as a potential new target market for their wine. The paper starts by looking at china as a potential are for business, then discusses the wine market in more detail looking at potential demand, trends in demand, barriers to entry and competition in the market. The last part of the paper then presents the outline of a marketing strategy to enter the market. The bibliography cites 8 sources.
Filename: TEwinechina.rtf

Introducing Scooters to Spain
[ send me this paper ]
A 10 page paper which discusses many concerns and conditions that need examining when considering how to introduce scooters into Spain. Bibliography lists 6 sources.
Filename: RAscooters.wps

Intuit, Inc. (HBS Case Study Analysis)
[ send me this paper ]
This 4 page paper examines this Harvard Business School Case Study. An update in respect to Intuit is also provided. Bibliography lists 4 sources.
Filename: SA834Int.rtf

Investigating Team Selling at Imaginative Staffing
[ send me this paper ]
A 3 page paper discussing the case of "Imaginative Staffing" and whether the firm could expect to benefit from adopting a team selling approach. Bibliography lists 6 sources.
Filename: KSmktgTeamSel.rtf

Iridium LLC's Launch
[ send me this paper ]
A 10 page paper discussing the global telecommunications company's success within one week of the date it began service, making it possible to gain global telephone and paging service through one telephone number. In the planning and building stages from 1987 to 1998, Iridium LLC is the first of six planned global cellular service providers to go operational after getting its network of 66 low-orbiting satellites in place. Iridium begins service with $2.5 billion in debt but great promise for success. The paper provides explanation of general satellite differences, the competition Iridium will face in the future as other companies launch their own services and the relative cost of service. Bibliography lists 12 sources.
Filename: Iridium.wps

Iridium LLC's Launch
[ send me this paper ]
A 10 page paper discussing the global telecommunications company's success within one week of the date it began service, making it possible to gain global telephone and paging service through one telephone number. In the planning and building stages from 1987 to 1998, Iridium LLC is the first of six planned global cellular service providers to go operational after getting its network of 66 low-orbiting satellites in place. Iridium begins service with $2.5 billion in debt but great promise for success. The paper provides explanation of general satellite differences, the competition Iridium will face in the future as other companies launch their own services and the relative cost of service. Bibliography lists 12 sources. Iridium.wpd.
Filename: Iridium.wpd.

iTunes
[ send me this paper ]
This 9 page paper looks At Apple Inc., iTunes. The considers three segments of the market that iTunes may appeal to, whether the business fitted in with the rest of Apple, identifies and discusses 3 competitors, considers how it may have benefited the community. A perceptual map of iTunes the competitors and the market segments is presented and the paper ends by considering the strategic reasons behind the launch of iTunes. The bibliography cites 10 sources.
Filename: TEitunespm.rtf

iTunes
[ send me this paper ]
This 15 page paper examines iTunes using several analysis models, looking at its position when the service was launched. The models used are the 4 P's looking at product, price, placement and promotion, a SWOT analysis looking at strengths, weaknesses opportunities and threats, the 4 C's of consumers, competitors, company and community as well as the 6 M's of market, mission, message, medium, money and measurements. The paper also looks at the underlying strategy which explains why iTunes was launched and additional ways that the site could have been differentiated to gain further competitive advantages at the launch. The bibliography cites 10 sources.
Filename: TEitunes1.rtf

iTunes ; Will it Change the Marketing Tactics of Major Record Labels
[ send me this paper ]
This 7 page paper looks at why and how the development of iTunes will impact the major record labels and the way in which they will have to change their marketing to sell music in the new digital environment. The bibliography cites 5 sources.
Filename: TEitunes.rtf

iTunes Marketing
[ send me this paper ]
This 7 page paper looks at the marketing of Apples iTunes. The paper starts with the use of the personas framework, identifying three sample personas for the iTunes target market, looking at the firm on a positioning map against some competitors, then looks at the firm using the 4 P's and the 6 M's before considering why Apple launched the iTunes service. The bibliography cites 2 sources.
Filename: TEmaritunes.rtf

iTunes; Porters Five Forces Analysis
[ send me this paper ]
This 4 page paper examines iTunes, a service that sells download music and tracks as well as video files. This part of Apple Inc., the company that also makes the iPod, dominates the download music industry. Porters five forces analysis is utilized to consider how and why iTunes has this strong position and the potential threats it may face. The bibliography cites 3 sources.
Filename: TEitunP5F.rtf

J Sainsbury
[ send me this paper ]
This 23 page paper examines the UK supermarket chain Sainsbury’s from a marketing perspective. The paper starts with the history and current position, conducts a financial analysis and then carries out an in-depth SWOT analysis before examining the way that Sainsbury try to compete. This information is used to outline a strategy for Sainsbury to compete against companies such as Tesco and Wal-Mart, increase loyalty and regain lost market share. The bibliography cites 15 sources.
Filename: TEsainsbury.rtf

JETBLUE -- AN ANALYSIS
[ send me this paper ]
This 8-page paper provides a competitive, marketing and financial analysis for point-to-point, low-cost air carrier JetBlue, based out of New York. Topics discussed include the state of the airline industry, JetBlue's financial situation and possible threats and opportunities. Bibliography lists 5 sources.
Filename: MTjetblu.rtf

Johnson and Johnson's Management of the Tylenol Crisis
[ send me this paper ]
In 1982 Johnson and Johnson faced a crisis when an unknown individual laces their Tylenol extra strength capsules with cyanide, resulting in 7 deaths. This 5 page paper looks at the events and problems faced by Johnson and Johnson and the way in which they responded to the crisis which facilitates the recover of the band and protected the company's' reputation. The bibliography cites 6 sources.
Filename: TEtylenol.rtf

Johnson and Johnson: Marketing
[ send me this paper ]
A 5 page overview of Johnson and Johnson, one of the world's largest and most successful health and personal care companies. Outlines the company's international interests and marketing strategies. Bibliography lists 4 sources.
Filename: PPmrkJJ.rtf

Kao Corporation
[ send me this paper ]
A 6 page paper that offers a case study analysis of Kao Corporation. Specifically, the writer investigates the company's attempt to enter the global market by first establishing a presence in the United States and Europe. Thus far, Kao's attempts to do so have not been as successful as the company had hoped. The writer explores some possible reasons for their lack of success. Bibliography lists 5 sources.
Filename: PGkao.rtf

Karen Vincent & Zodiac Corporation
[ send me this paper ]
A 9 page paper discussing the current situation at Zodiac and the opportunities that lay ahead if the company can just stay in business long enough to take advantage of those opportunities. Zodiac is a contract manufacturer of children’s clothing and is noted for its high quality products. The company is headed by Karen’s self-admitted autocratic father who is not open to Karen’s conviction of the need for a participatory management style, but the company’s primary problems lie with production management incompetencies, falling sales and employee morale while production costs increase. The company is not yet so far gone that it cannot be turned around; the paper discusses alternatives available to it. No additional sources cited.
Filename: Kvincent.wps

KFC: Doing Chicken Right in the Fast Food Industry
[ send me this paper ]
10 pages in length. A case study of the KFC fast food chain, with an executive summary, SWOT analysis, strategies and implementation strategies.
Filename: JGAkfcfd.wps

Kingsford Charcoal
[ send me this paper ]
An 8 page paper discussing the marketing mix and pricing objectives for Kingsford Charcoal on the basis of a 2007 student-supplied case. Bibliography lists 6 sources.
Filename: KSmktgKingsf.rtf

Knorr Packet Soup in Ireland
[ send me this paper ]
This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy. The paper starts by examining the soup industry in Ireland and then looking more carefully at Knorr and the way that they compete. The target market is also considered. All of the information is used to suggest a marketing strategy which is based on an integrated marketing communication strategy. The bibliography cites 13 sources.
Filename: TEknorrsoup.rtf

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme
[ send me this paper ]
This 18 page paper looks at how and why knowledge creation is important in the marketing environment. The paper shows how information does not equal knowledge and to become knowledge it needs to be in format that facilitates value creation for a company. The paper then considers the use of loyalty schemes, as pioneered by the hotel and airline industry and how they create an incentive for repeat purchases. It is only in more recent years that technology has enabled the use of data collected from a loyalty scheme to be proactively used to enhance marketing and commitment. The case of Tesco’s is used to demonstrates the value of knowledge and loyalty when they are brought together. The paper stars with an introduction, presents a literature review and then uses a case study to explore the application of theory to practice. The bibliography cites 18 sources.
Filename: TEloytesco.rtf