JetBlue Case Study
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This 42 page paper examines the airline JetBlue in the context of the US airline industry. After an introduction the paper discusses the condition of the airline industry, the profitability of the industry and uses a pest analysis to examine the macro environment. The strategies of JetBlue are then examined at firm, business and operational levels and compared to strategies of competitors. With an understanding of the industry and the firm the writer goes on to suggest potential future strategies. Each of the suggested strategies is analysed and recommendations made for viable future strategies and how they may be implemented. The bibliography cites 10 sources.
Filename: TEjetblue.rtf

Labor Relations Law for the Airline and Railway Industries
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This 3 page report discusses labor law, the Railway Labor Act of 1926, labor law, and the rights of airline and railroad workers. Bibliography lists 3 sources.
Filename: BWrailar.rtf

Labor Unions at Delta, Southwest, Northwest, and Continental Airlines
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This 6 page report discusses the airline industry and the relationship between four airlines -- Delta, Southwest, Northwest, and Continental Airlines -- and the unions representing their employees. Current issues and concerns related to union representation and labor negotiations with these airlines are presented. Bibliography lists 10 sources.
Filename: BWairuni.rtf

Lockheed Martin Tactical Aircraft Systems’ Advantages
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An 8 page paper discussing how this company consistently retains its competitive edge. The company instituted computer-aided production techniques long before it was commonplace, saving 20 percent of the former production costs of their aircraft. The world commercial aircraft market is expected to experience high growth rates into the next century, and LMTAS is working now to increase their commercial production from 20 to 40 percent of their total sales in anticipation of that growth combined with reduced defense spending. LMTAS operates in a realm far beyond what most businesses will ever achieve in size, but all businesses can learn from their approach to their method of operations. It appears to be company policy to stay ahead of competition rather than to chase it. Bibliography lists 14 sources.
Filename: Lockheed.wps

Long term Influences on the Airline Industry and the Position of Easyjet and Germanwings
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This 16 page paper examines the potential future of the airline industry, looking at the political, economical, social and technological influences that may impact on airlines planning, Two no frills low cost airlines are then considered assessing the way that they are performing within this industry, and how looking at how they may deal with the future, the products that they sell and compares the firms financial performance between the years 2004 - 2008. The bibliography cites 25 sources.
Filename: TEeasygerman.rtf

Love at Southwest Airlines
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A 3 page paper discussing some of the “secrets” of Southwest Airlines’ success, including its unique position as consistent winner of the “triple crown” of aviation that includes best ontime performance, fewest baggage complaints and greatest customer satisfaction. Southwest Airlines still remains the one that other carriers want to emulate. The old, established airlines that tried to prevent Southwest from operating in the past now want to learn the company’s secrets so that they put them into practice themselves. Bibliography lists 4 sources.
Filename: KSmgmtSthwstLove.rtf

Macroeconomic Influences on the Airline Industry
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This 6 page paper examines the impact of different influences in the airline industry. Written in 3 parts the first part of the paper provides an analysis of the key factors that determine demand and supply in the airline industry. The second part critically evaluates the implications for the ‘traditional’ airline industry of the increased market presence of low cost airlines such as Ryanair, Easy Jet or Jet2. The third part then Considers what ‘traditional’ airlines can do to preserve and expand their market share and survive in the long run. The bibliography cites 7 sources.
Filename: TEairmacec.rtf

MACROECONOMICS AND THE AIRLINES
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This paper attempts to examine the macroeconomics of the airline industry, taking into account how each leg of the industry can impact passengers and economics. Discussions include the economic viability of the hub-and-spoke system, as well as the impact of unionized employees and rising energy costs on ticket prices. Bibliography lists 4 sources.
Filename: MTecoair.rtf

Management At Three Major Airlines
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A 9 page paper discussing the similarities and the management philosophies of American, United and Delta. All old, established companies, they are the three leaders of the US airline industry in terms of total revenues. Neither was profitable until the federal government authorized air mail by private carrier in 1925, and all three operate with only an uneasy peace with their pilots. The paper asks whether any of the three practices TQM, and concludes, based on the company-as-hostage stance of the pilots, that they do not. Bibliography lists 12 sources.
Filename: 3Airline.rtf

Mandatory Retirement At Age 60 For Airline Pilots / Safety Or Discrimination ?
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This 17 page research paper examines the issue of mandatory retirement for all American airline pilots at age 60. The writer includes background information and a detailed statement of the problem.
Filename: Pilot60.rtf

Marketing Air Freight On The Internet
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A 10 page research paper which looks at what is needed to have a successful presence on the Internet for an air freight carrier. The writer specifically profiles the Web sites of FedEx and UPS examining the features which make these sites successful. Bibliography lists 6 sources.
Filename: Airfreit.wps

MARKETING AND AVIATION
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This 6-page paper discusses marketing in the airlines and aviation industries, the changes it has undergone, consumer perception, competition and frequent flyer programs. Bibliography lists 5 sources.
Filename: MTmaravi.rtf

Marketing at American Airlines
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A 7 page paper discussing the approaches that American Airlines is taking in marketing itself in early 2004. Long-haul carriers still have not fully recovered from the aftermath of the 9/11 attacks and the recession that followed, and American Airlines maintains some attractive offers. Most offers are attractive only to rather narrow market segments, however, and some co-branding efforts are more hype than substance, such as an alliance with Discover card that gives consumers the ability to apply for “rewards” certificates at the rate of 0.25 to 1.0 percent of non-gas purchase expenditures. American is offering more than 100 promotions at the present time, but only a few have any real value for the consumer. Bibliography lists 9 sources.
Filename: KSairMktgAm.rtf

Marketing Audit of Boeing
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A 24 page paper providing a marketing audit of Boeing's commercial aircraft business. Boeing's market currently is in upheaval in many respects as four major US airlines are operating under Chapter 11 bankruptcy protection and those that are not are facing excruciating pressures. The US market is in transition, but much opportunity exists in other parts of the world as the US market settles out. The paper examines environmental, economic, political and other factors affecting Boeing’s industry, as well as the marketing mix, strategies, sales efforts and marketing information. Much of the success of its 777 and 787 models will depend on the airline industry regaining health. The US economy continues to strengthen, and as it does, air travel is likely to increase, and airlines in other parts of the world appear to be in better financial health. All of this will positively contribute to Boeing's success with both its foundation products and its new ones. Bibliography lists 10 sources.
Filename: KSmktgAudBoe2.rtf

Marketing Audit of Boeing’s 7E7
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A 15 page paper discussing Boeing’s newest product line. Introduced in April 2004, after six months of offering the product for sale to customers Boeing has orders for only 62 planes rather than the 200 it expected in 2004. The paper examines environmental, economic, political and other factors affecting Boeing’s industry, as well as the marketing mix, sales efforts and marketing information. The airline industry continues to lose money each quarter, but economic conditions continue to improve. Recommendation in the executive summary is for Boeing to increase its sales efforts to enable it to take full advantage of first-mover advantage. Bibliography lists 4 sources.
Filename: KSmktgAudBoe.rtf

Marketing for the Airline Industry in the UK; Quantitative and Qualitative Research
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This 13 page paper look at research to consider the ways in which the airline industry in the UK should be marketing their services. The paper has a short introduction and the main part of the paper presents some realistic, but fictitious quantitative and then qualitative research, first using written surveys and then with the use of a focus group. The paper ends with the results and conclusion. The bibliography cites 10 sources.
Filename: TEairresea.rtf

Marketing Fractional Jet Ownership
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A 5 page paper discussing the growth of private jet ownership on a timeshare basis and marketing considerations based on the 4 Ps of marketing. The paper concludes that fractional ownership may never be a huge industry, but it can be a profitable one for those already competing within it. At minimum, it provides an alternative means of private jet ownership from which customers can benefit. Bibliography lists 5 sources.
Filename: KSairMktgFrac.rtf

Marketing Low Cost Airlines in the UK – The Proposal and Literature Review
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This 11 page paper is the first of two papers. The paper gives a proposal for research to identify to most effective ways of marketing low cost or budget airline companies in the UK. This first paper starts with a proposal, which includes justification for the research and a methodology. The paper then undertakes a literature review looking at the way marketing takes place. This section uses a case study to look at how one successful company; EasyJet is marketed and how the marketing forms a part of their core strategy and is both supportive and reflective of the company culture. The bibliography cites 7 sources.
Filename: TElowairco.rtf

Marketing NetJets
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An 11 page paper discussing the marketing base of NetJets, a fractional ownership airline company. NetJets uses a time-share concept to sell interest in corporate-sized jets, enabling the purchase of as little as one-eighth ownership rather than bearing the total cost of purchase, maintenance and operation. It is the leading competitor in its industry, and was purchased by Warren Buffet in 1995. The paper examines NetJets and the 4 Ps with concentration on price, and compares NetJets to the early days of Southwest Airlines. It concludes with the recommendation that NetJets offer capital budgeting analysis to potential customers as a marketing tool. Bibliography lists 7 sources.
Filename: KSnetJets.rtf

Marketing Services
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A 6 page paper answering four marketing questions focusing on services. Two of the questions are about Alitalia’s failure to keep pace with other European airlines in terms of revenues and customer use. Another question focuses on the marketing of charities, and the final one addresses the issue of keeping existing customers while attracting new ones. Bibliography lists 2 sources.
Filename: KSmktgSvcsAir.rtf

Materials Used In Advanced Aircraft Design
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This 4 page paper looks at the different materials used in advanced aircraft design focusing on composite materials including the materials used for stealth technology. The bibliography cites 4 sources.
Filename: TEairmat.rtf

Mauritius: Tourism And Social Problems
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12 pages in length. Tourism, in and of itself, is meant to bolster the economic strength of the city, state or country where it exists. While its two primary functions are to expose the traveler to the location's unique and wonderful offerings, as well as allow the people to benefit financially from the money the tourist leaves behind, it has also been known to elicit a less than advantageous outcome in the way of labor, environmental and political issues. Mauritius is one of many places where tourism has become a double-edged sword with the local people, inasmuch as it represents much-needed economic support while at the same time reflecting certain problems for the natives. Bibliography lists 16 sources.
Filename: TLCMauri.rtf

Micro Air Vehicles
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This 10 page paper examined Micro Air Vehicles; MAV’s, explaining what they are, how they can be used, such as by the military, and then focuses on the technology and the challenges of that were faced in bringing the concept into reality. The bibliography cites 7 sources.
Filename: TEMAVtec.rtf

Midwest Airlines (Overview and SWOT Analysis)
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This 5 page paper provides an overview of the airline and the problems it has faced. A full SWOT analysis is included. Bibliography lists 5 sources.
Filename: SA815Mid.rtf

Military Pilots and the Airline Industry
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The effect of reduction of military pilots on the airline industry is discussed in this 7 page paper. Suggestions are made to encourage qualified candidates to pursue careers through the private sector. Bibliography cites 5 sources.
Filename: Pilinfd.wps

More People, More Tickets, More Money?—More Marketing!
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A 6 page paper discussing current issues in airline marketing. Because marketing is an especially integral part of the airline business, marketing professionals must have numerous areas of expertise. Bibliography lists five sources.
Filename: Airline.wps

New Airport Projects and Airport Expansions
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A 7 page paper which examines the new airport projects in the United States (Chicago), Portugal {Lisbon), and China (Guangzhou), and expansion projects in Australia (Adelaide), Canada (Toronto), Barbados, Egypt (Cairo), and Iraq (Mosul). Bibliography lists 7 sources.
Filename: TGairports.rtf

Northwest Airlines After September 11th
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This 5 page paper provides an overview of this struggling airline in the context of the terrorist attacks. A SWOT analysis is included. Recommendations are made. Bibliography lists 3 sources.
Filename: SA147NWA.rtf

Nuts!
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This 3 page paper is a report on the book "Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success" by Kevin and Jackie Freiberg. Bibliography lists 1 source.
Filename: HVNuts.rtf

Orbitz
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This 12 page paper examines the online travel agency Orbitz; take the staff by looking at the company background on composition and then undertakes analysis using Porter's five forces model to examine the company within its competitive environment. The use of technology within the company is also examined along with the ethical decision-making practices. The bibliography cites 14 sources.
Filename: TEorbitz.rtf

Passenger and Cargo Flights; Which are the Safest?
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This 5 page paper look at both passenger and cargo flights in the US to assess which have the highest proportional amount of accidents and which are the safest. The paper uses primary data from the National Transport Safety Board to present an accident profile of three passenger and three cargo companies and then analysis the data to assess the relative safety of the two segments of the aviation industry. The bibliography cites 5 sources.
Filename: TEpasscarg.rtf

Pegasus Air – A New Airline
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A 10 page paper that presents a plan for beginning a new airline. Topics include the type of aircraft to be used, beginning routes, motivating personnel, target market and services, code sharing and strengths of the company. Bibliography lists 9 sources.
Filename: PGnwarl.rtf

Pilot Error
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This 11 page paper provides a study on the subject of pilot error. Mistakes made in the air can be costly, but there is disagreement in respect to why airplane crashes occur. Pilot error is examined as well as solutions for the growing problem. Bibliography lists 10 sources.
Filename: SA102Pil .wps

Pollution and the Tourism Industry
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This 20 page paper examines the link between tourism and pollution focusing on air and water pollution. The paper explores how and why tourisms is causing pollution, this includes looking at how tourism is increasing, the ways in which air travel increases the presence of greenhouse gases and the pollutions caused by cruise ships. Other sources of pollution are also discussed with the paper ending by considering the extent of the pollution. The bibliography cites 20 sources.
Filename: TEpoltour.rtf

Pricing in the Airline Industry
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This 13 page paper, including a two page annotated bibliography, looks at the influences on prices within the airline industry, The paper includes explanations of price theory and the impact of supply and demand and the different influences of on supply and demand. These are then applied to the airline industry and ticket prices. Examples are used from European companies, but the theories and applications are equally as applicable to other areas. The bibliography cites 5 sources.
Filename: TEairpric.rtf

Privatization Of Airports In The United States
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The concept is discussed in this 6 page paper that looks at the world's airports as examples. Privatization efforts in the United States are compared to those of Europe. Pros and cons are discussed. Bibliography lists 6 sources.
Filename: Airprivy.wps

Probability in Practice
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A 3 page paper addressing the fact that probability analysis often goes awry. This paper explores the potential problems that could have led to the failure of all of the engines on a three engine aircraft. Bibliography lists 1 source.
Filename: PPprobab.rtf

Proposal for a New Low-Cost Airline in Oman
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This 18 page paper presents a proposal for the start-up of a new domestic low-cost airline in the Kingdom of Oman. The paper presents the proposal by looking at the service which will be offered, the market, the direct and indirect competition and the relevant financial projections for costs, revenues and profits in the first few years. The bibliography cites three sources.
Filename: TEomanair.rtf

Prospects for the Airline Industry
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A 5 page paper discussing changes likely within the airline industry over the next few years. Air travel nearly doubled in the period between 1980 and 1995 following deregulation. With the increasing rate of globalization of business and increasing levels of tourism, it is nearly assured that the airline industry will continue to grow. Delta and American Airlines bicker far less over the existence of the upstarts now that they have other focuses in their core businesses, but some of the others, especially United Airlines, have not given up the crusade against the smaller carriers. Bibliography lists 11 sources.
Filename: Airgenrl.wps

Qantas Early Development
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An 8 page paper tracing Qantas' early development, focusing on management and evolution of the airline. Qantas Airways is the national airline of Australia and one of the world's leading commercial airlines. Founded by two World War II veterans, Qantas is a public company, one of the world's ten largest airlines, and the oldest airline among all English-speaking countries . In 2008, it also was voted to be the world's third best by quality advisor organization Skytrax. Bibliography lists 5 sources.
Filename: KSairQanHist.rtf

QANTAS, ANSETT AND MARKETING
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This 3-page paper analyzes marketing strategies (through the 4 Ps) of Qantas and Ansett airlines prior to the entrance of Virgin Blue and Impulse Airlines. Also discussed is the Australian aviation industry. Bibliography lists 4 sources.
Filename: MTqanans.rtf

QUESTIONS: LEARNING HOW TO FLY
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This 3-page paper is a list of questions that might be on a survey for licensed pilots and how they view their flight experiences on commercial airlines. Bibliography lists 3 sources.
Filename: MTleafly.rtf

Rationale for Buying the F/A-22 Raptor
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A 3 page paper discussing the need for and history of the F/A-22 Raptor stealth fighter. In pre-development from the mid-1980s until 1991 and in active development since, the first Raptor flew in 1998. Congress will review final funding for full production at the end of 2004; the paper assesses the need for the Raptor to conclude that Congress should continue with the program. More than $72 billion has been spent on development; the US needs a successor to the F-15 fighter; and the Raptor proves itself to be superior in every way. Bibliography lists 8 sources.
Filename: KSraptor.rtf

Recent Changes in Aviation Security
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This 14 page paper examines aviation security in a post-911 era. This paper, written more than five years after the terrorist attack, includes recent sources. The history of aviation security is addressed. An outline is included in addition to a Table of Contents. Bibliography lists 10 sources.
Filename: SA639Avi.rtf

Recruitment in the Airline Industry
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This 7 page paper evaluates recruitment methods in the airline industry. Various challenges facing the industry in general are touched on. Computer systems used in various airlines such as Continental and Southwest are highlighted. Bibliography lists 7 sources.
Filename: SA735air.rtf